• While analysing a company’s product‚ a common fallacy can be focusing on the final outlook of the product and that gives rise to a naïve approach. Analysts should consider and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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Coke Under Fire Case 4.2 Gabby M. Adamo Texas Wesleyan University Coca-Cola history began in 1886 when pharmacist‚ Dr. John S. Pemberton’s curiosity‚ led to his creation of a uniquely tasting soft drink that could be sold at soda fountains. The Coca-Cola Company is currently the world ’s number one maker of soft drinks‚ with it’s red and white trademark making it the best-known brand symbol in the world. In spite of this concept over the last ten years‚ the firm has struggled to reach its financial
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APPLE STATEGY IN PRODUCT pple is one of the leading tacticians in the consumer products industry‚ and Aaccording to Porter’s strategies Apple exemplifies the “Differentiation Strategy” (O. Akan‚ R. Allen‚ M. Helms‚ and S. Spralls III‚ Critical tactics for implementing Porter’s generic strategies‚ 2006). The Apple tactics may differentiate from product to product‚ driven by a wide range of strategies but the vast majority of these actions and sub strategies are driven by a single over-riding strategy
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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Chain and Supply Chain Management Supply Chain of Pepsi Haidri Beverages Ideal Features of a Supply Chain Management Software Supply Chain Management Systems and the Current Marketplace Proposed System for Pepsi Haidri Beverages Limitations and Future Recommendations Chapter 1 Organization Portfolio Chapter 1 Organization Portfolio Haidiri Beverages Private Limited‚ Pakistan The Haidiri Beverages Group was set up in 1979 and is Pepsi ’s sole selling agent for District Rawalpindi and Islamabad
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development of Coke-Cola is quite interesting; the product began as far back as the late 19th century (The Coca-Cola Company Britannica Academic. 2015). In this discussion‚ we shall consider what makes Coke-Cola and such an attractive investment (Ferrell‚ Fraedrich‚ & Ferrell‚ 2015). Furthermore‚ factors that stakeholder considers when addressing investments Coke-Cola itself and its reputation (Ferrell‚ Fraedrich‚ & Ferrell‚ 2015). First a historical look at Coke-Cola; historically the first Coke-Cola was
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soft drink. These include beer‚ water‚ coffee‚ and juices. Coca-Cola and Pepsi were able to counter these substitutes through brand equity‚ advertising‚ and by making their products easily available to the consumer. They also began to produce these substitutes on their own in order to tap into that segment of the market. Barriers to Entry: The barriers to entry in this market are fairly high. Both Coke and Pepsi have franchising agreements with existing bottling companies. These agreements
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In order to discuss the success of the Pepsi Refresh Project‚ we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed initiative and a genuine interest for improving their local communities. It was an age group of people who had just experienced the financial crisis of 2008 and yet still had hope and a need for change
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towards schemes‚ in Bathinda(urban) and Barnala(rural) areas of Punjab. In this project I surveyed in Bathinda (urban) and Barnala (rural) areas of Punjab‚ and asked selected questions to the Distributors and retail outlet owners who were selling Pepsi products . I also covered the markets in these areas with the pre-sales representatives and rural sales promoters ot the company and obtained firsthand knowledge of their working. Out of my project I learnt these things: If one wants to grow in FMCG
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