Lecture 2 Market-Based Assets and Company Value ... linking brand-building activity with financial outcomes 1 The traditional role of marketing Role of marketing is to stimulate demand Achieve revenue and profit objectives The object of marketing actions is customers / distribution channels therefore‚ marketing activity is an expense 2 Emerging view Customers and distribution channels not simply objects to be sold things They are assets to be cultivated Marketing is not just an expense‚ it is
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Technological 5 Social 5 Political 6 Competitor 6 Factors influence on consumer behaviour 6 Segmentation 7 Internal analysis 8 Product 8 Price 9 Promotion 9 Place 10 SWOT Analysis 10 Strength 10 Weakness 11 Opportunities 11 Threat 11 Conclusion 12 List of reference 12 Appendix A 13 Appendix B 14 Appendix C 14 Executive summary
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12 SHORT-TERM CAPACITY PLANNING 13 CAPACITY-PLANNING TECHNIQUES 13 Capacity Planning with Coca-Cola Fortune 14 Quality 15 What is quality? 15 Coca Cola view on Quality 16 Woolworths view on Quality 17 WQA Standard 17 Conditions of Supply 18 Personnel 19 Coca-Cola’s view on Personnel 20 Woolworths view on Personnel 23 Inventory 24 Flow‚ Inventory and Time 25 The Inventory Level 25 Variability‚ Uncertainty and Complexity 25 Inventory situation at Joa’s Trading Shop 25
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This auto-ethnography will examine my personal experiences working in various roles within the Australian corporation‚ Woolworths‚ over the course of the last five years; focusing primarily on the similarities and differences I’ve been witness to within different divisions of the company. My aim is to provide an insider’s perspective that outlines the culture of the company by examining its’ structure‚ purpose‚ values and practices. Using my own observations I will look at individual roles‚ training
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Introduction Red Bull is the largest producer of energy beverages‚ with a world market share of 40% (Yahoo Ltd‚ 2011). Its main competitors include “V” and Mother who compete with Red Bull in the mass market of energy drinks. This report will focus on a different number of aspects that will critically analyse Red Bull’s position in the market today. Covered in this report is the background of Red Bull and where they fit into the market‚ an analysis of their competitors‚ an analysis of the macro
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INDIVIDUAL PAPER 1: Applying the Machine Metaphor Metaphors are often used in order to analyse organisations and theories of management by helping us to see and understand in a distinctive yet partial way (Morgan‚ 2006). The use of metaphors allows us to understand something by comparing it to an experience to which we are familiar. Akin & Palmer (2000 p 69) further explain the effectiveness of metaphors saying they “are integral to our language. It is through metaphors that we communicate.”
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Franklin McCain‚ Ezell Blair‚ Jr.‚ and David Richmond were all freshman at North Carolina Agricultural and Technical State University. On February 1‚ 1960‚ around 4:30‚ these four young men went and sat at the lunch counter that was located inside the Woolworth store. They first went into the store and bought some toothpaste and other items from the desegregated counter with no problems. Then‚ they went to the segregated lunch counter‚ at the same store‚ and were refused service. The lunch counter staff
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Summary The retail sector has a major role in the growth of the Australian economy and is the barometer of the economic health of Australia ’s future growth prospects. When the economy is thriving so does the retail industry within an economy – thus‚ the level of demand within the retail industry has a significant impact on other industries as the money within the retail industry goes in a circle complementing the growth of the other industries. The performance of the retail industry is a strong
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to work. Relatively‚ it is a process by which people seek to satisfy their basic drives and it is what drives production in the work place. Basic model of motivation In his book ‘management theory and practice’‚ Cole has outlined the basic model of motivation (Cole: 2004 30-31) He explains that the basic motivation is achieved by either physical or social rise to a certain response or behavior. The outcome can be either satisfying or not. However where satisfaction is not achieved‚ frustration
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Overview of business report writing for Business Studies Because it so closely mirrors the real commercial world‚ business actually has a language of its own. The language of business is known either as the report format or as report style writing. In this tutorial the two terms are used interchangeably. In most cases your Business Studies teachers will prefer that you use report style writing for your assignments instead of the more familiar "essay style" of writing that you have become so accustomed
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