Case Analysis: Procter & Gamble‚ Inc.: Scope Problem Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990. However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share. In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing
Premium Marketing
“The Evolution of Modern Grocery Market in Pakistan.” A research project to study changing consumer buying patterns and opportunities for new entrants in the modern grocery sector. By Adavanced Research Methods MBA-Evening Program Section ‘E’ Submitted on November 19‚ 2012 Table of Contents Titles Page No. Prefatory Information Abstract Acknowledgements Executive Summary Introduction Methodology Research Findings Conclusion Recommendations Appendices References 02 03 04 05
Premium Supermarket Retailing
Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
Premium Fast moving consumer goods Unilever
Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
Premium Brand Brand management Target market
Independent Project Proposal Topic: Developing an Alternative and Cost Effective Model for Measuring Price Sensitivity Background of Students: • Avishek Chaudhuri‚ a Mechanical Engineer from IIT Kharagpur‚ has worked with The Associated Cement Companies Ltd. for two years as an Assistant Manager Maintenance. Currently‚ a second year student of the Post Graduate Program‚ 2004-2006 at IIM Ahmedabad‚ he did his summer internship with Lafarge Aluminates on business potential
Premium Pricing Price Marketing
Indian companies now-a-days. A number of companies in FMCG‚ consumer durables as well as telecom sector have adapted strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL‚ Colgate‚ LG Electronics‚ Philips‚ BSNL‚ LIC‚ CavinKare‚ Britannia and Hero Honda. Rural Marketing in simple word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing‚ pricing‚
Premium Marketing City Rural
They were using toothpaste to keep their teeth strong and floss to minimize plaque. Consumers have been trained to equate seriousness with therapeutic strength. How could we persuade people that we were a serious gingivitis medicine if the advertising was light hearted
Premium Marketing Strategic management Scientific method
and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically‚ a consumer buys these goods at least once a month. FMCG Products • • • • • • • • • • Detergents Toilet soaps Toothpaste Shampoos Creams Powders Food products Confectioneries Beverages Cigarettes Typical Characteristics of FMCG products • Individual products are of small value. But‚ all FMCG products put together account for a significant part of the consumer’s
Premium Hair care Hairdressing
1. The rationale for choosing Colgate-Palmolive as a company for potential investors Colgate-Palmolive is a global company that needs no further introduction to potential investors. Although best known for its namesake Colgate brand of oral hygiene products‚ the company’s stable of brand names extends far beyond applications for the mouth. The company is also the proprietor of Irish springs soap‚ Speed Stick deodorant‚ Palmolive dish soap‚ and even Science Diet pet foods. The super company has more
Premium Financial ratio Investment Financial ratios
Canada? If Colgate-Palmolive wants Cleopatra to be successful in Canada‚ they need to make a few major changes to their strategy. As seen from the first assignment on segment attractiveness‚ the Canadian soap market has matured and the only way to grow is by drawing more market share from competitors. Although they targeted the correct segment by focusing on Skin Care‚ they made several mistakes by making assumptions and conducting incomplete research before product launch. Colgate-Palmolive should
Premium Marketing