Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola Lychee‚ Pakola Raspberry‚ Pakola Fresh Lime
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world‚ human beings have become very calculating‚ manipulative and running after the material pursuit in which they are eventually getting trapped into the invisible prison from which escape is almost impossible. This is what Max Weber meant by the metaphor "Iron Cage". Max Weber‚ a great thinker and a well known German Sociologist coined the term "An Iron Cage" in his works in early 1900’s. According to him the modern era human beings‚ especially in the western capitalist society are increasingly
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Brand Wars "To be‚ or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the ’brand owners’. Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola
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How are injuries and their effects explored in the poems Disabled by Wilfred Owen and Out‚ Out by Robert Frost? “Out‚ Out” and “Disabled” both represent physical injuries and their effects in several ways. Robert Frost and Wilfred Owen both show the consequences of injuries‚ for example they demonstrate how injuries caused physical pain due to industrial advances‚ psychological impacts and how the people around him felt. In addition‚ they also show how society felt towards the injured and how they
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Max Weber’s link between religion and capitalism To prepare for the Lecture Volker Balli recommended Max Weber’s text “Wissenschaft als Beruf” to us students. In the Lecture itself though‚ after introducing Max Weber as a person‚ Mr. Balli came to talk about “Die Protestantische Ethik und der Geist des Kapitalismus” for only a couple of minutes. Weber’s theory basically is that capitalism evolved from the reformation of the protestant church. Therefore the origins of all capitalist thinking and
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Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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http://www.projectsatwork.com/content/Articles/278698.cfm 3 More Fresh Retrospectives by Wayne Grant‚ May 15‚ 2013 | SHARE Are your project retrospectives getting a bit stale‚ diluting their effectiveness? Keeping retrospectives fresh for your team requires diligence on your part‚ but the rewards from continuous improvement are worth it. Here are three fun‚ simple retrospective techniques that can help get your teams re-engaged. Wayne Grant Scrum Master I am a Scrum Master with a strong background
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the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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