What Makes a Premium Product or Brand? By Justin Tsui Justin Tsui is strategic innovation consultant specialized in holistic product design‚ brand strategy and digital marketing solutions. With 15+ years professional experience working with MNC consultancies and companies‚ Justin worked in wide range of projects in various industries like FMCG‚ Retail Marketing‚ Telecommunication‚ Licensing‚ Electronics‚ and Public Space Design. Justin have developed many products and brands with proven success.
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COLGATE-PALMOLIVE ANALYSIS Section I - Business Overview Colgate-Palmolive is a leading consumer products company with businesses in two main product segments – Oral‚ Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor & Gamble (PG)‚ Johnson & Johnson (JNJ)
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launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included
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Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success of Canadian Club’s repositioning strategies used in the case. Use brand theories and concepts to evaluate the company’s branding strategies listed in the case. According to Keller(1993) the
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Solar disruption theory was one of several theories that emerged before the 18th century concerning the formation of the solar system. Solar disruption theory states that the collision of the sun with another stars caused debris to be ejected from its mass and these debris eventually became the planets. This theory was later discarded for the nebula theory of solar system formation. However there are some scientists that propose that it has some merit. The big question up until the 18th century
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Kaymito Leaves Decoction as Antiseptic Mouthwash By: Corinne Gabriela Vera P. Canonero Kyrus G. Macul 7-Chenny A Research Paper Presented to the faculty Of Regional Science Highschool‚Region X In‚Partial Fulfillment if the Requirements for Research I Submitted to: Mr. Adam Rey Manlunas Research I teacher March 2013
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Assessing the strategies of CEO David Jones to globalize Rayovac’s battery and flashlight business during 1999 to 2004 will determine if globalizing was strategically sound. An assessment on the attractiveness of each industry Spectrum diversified into will determine which business units have attractive degrees of competitive strength in their respective industries‚ and whether a strategy of related or unrelated diversification was pursued will determine which fits exists in both strategy and resources
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| Capacity Strategy of Alden Products‚ Inc. | Submitted by Varsha Advani (11349) | | | | | Capacity strategy should embody a mental model of how a firm works in a given industry and geographic region. There are a series of assumptions and predictions about the log-term behaviour of markets‚ technologies‚ costs and competitor’s behaviour. Such a model would include the following factors: * Predicted growth and variability of demand for the firm’s products and services
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i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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