MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned
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It is easy to believe that as an average Australian‚ animal experimentation has nothing to do with you. But it does. By donating to any medical charity or purchasing certain pharmaceutical products‚ you are helping fund cruel research involving animals. Animal research has now become a multi-billion dollar industry‚ and is practised in private institutions‚ household products‚ cosmetic companies‚ government agencies‚ educational industries and scientific research centres. Most of this research
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3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL FORCES 5. PERSONAL GROOMING INDUSTRY – AN OUTLOOK 5.1. INDUSTRY ANALYSIS 5.2. COMPETITOR ANALYSIS 5.2.1. COLGATE-PALMOLIVE 5.2.2. PROCTOR & GAMBLE 5.3. HLL 5.4. GODREJ 5.5. FA 5.6. OTHER BRANDS 6. GILLETTE SHAVING CREAM DIVISION 6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20 IIM Indore 6.1. PRODUCT 6.1.1. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM
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although the deodorant market has become fragmented with the introduction of antiperspirants‚ various product forms and applicators‚ and many different scents. As a result‚ Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive. An even more embarrassing situation is Gillette’s foamy shaving cream‚ a natural fit with the razor business. S. C Johnson and Sons Edge Gel have supplanted that brand as the leading seller. These experiences created frustration at Gillette
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“The Evolution of Modern Grocery Market in Pakistan.” A research project to study changing consumer buying patterns and opportunities for new entrants in the modern grocery sector. By Adavanced Research Methods MBA-Evening Program Section ‘E’ Submitted on November 19‚ 2012 Table of Contents Titles Page No. Prefatory Information Abstract Acknowledgements Executive Summary Introduction Methodology Research Findings Conclusion Recommendations Appendices References 02 03 04 05
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and fish had been found there was a rush of interest in the land. Fishing in Arctic Power The Canadian laundry detergent market is mature‚ very competitive and dominated by three major consumer packaged goods companies‚ one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC’s top-of-the-line ... the Artic has occurred for thousands of years but in recent years man has been fishing the Artic ;in greater numbers and taking more fish. Professional fishermen are taking all kinds
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usage‚ availability‚ cost‚ offer promotion‚ shine of the clothes after they are washed. Q5.Identify the competitors of the company and their products. Ans:- The competitors of HUL are Procter and Gamble(P&G)‚Reckitt Benckiser‚ Dabur‚ Colgate Palmolive‚ Marico‚ Godrej Consumer Products‚ CavinKare ‚Anchor ‚Nestle‚ Nirma and RSPL(Ghari) and some other regional players. Competitors of Surf excel: - Rin/Wheel :-Internal competitors from HUL. Ariel/Tide:- Procter and Gamble(P&G) Ghari:-
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Foreign Ownership: When Hosts Change the Rules The forces of globalization‚ which have led to more liberal trade regimes‚ new technologies‚ managerial innovations and the creation of new competitive pressures are all exerting a worldwide strong impact. These global developments gave idea to the policy makers of every host country to balance the economic considerations‚ national sovereignty goals and other policy objectives. That is the reason why the governments all over the world are vying
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edh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry has shown impressive growth rate of 18.6% (this growth is calculated in terms of value growth in Rs.).The growth in the urban market has been largely by the Gel Segment. Presently ‚a large chunk of the Market is still held by Colgate. The major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several
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The following SWOT Analysis ledger is for First in Show Pet Foods Inc.‚ new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market. Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food‚ it has a researched and proven formula that will provide an improvement in dogs’ coat shine. With the current market trend projecting an increase in dog food sales
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