Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out
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PepsiCo‚ Inc.‚ retired executive Joshua Cooper Ramo Kissinger Associates‚ Inc.‚ vice chairman James G. Shennan‚ Jr. Trinity Ventures‚ general partner emeritus Clara Shih Hearsay Social‚ Inc.‚ chief executive officer Javier G. Teruel Colgate-Palmolive Company‚ retired vice chairman Myron E. Ullman‚ III U.S. and International retail chief executive officer (retired) Craig E. Weatherup (Presiding Independent Director) Pepsi-Cola Company‚ retired chief executive officer Audit and Compliance
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5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………..6 Pricing………………………………………………………………………………6 Target Markets……………………………………………………………………...6 Advertising………………………………………………………………………….7 Colgate………………………………………………………………………………….7 History………………………………………………………………………………7 Types………………………………………………………………………………..8 Pricing………………………………………………………………………………8 Target Markets……………………………………………………………………...8 Advertising………………………………………………………………………….8 Arm & Hammer
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1. Background Established in 1837‚ the Proctor & Gamble Company has grown from a small‚ family operated soap and candle company into the world’s largest consumer product that has the revenue of more than 83 billion US$ in 2008. Also in 2008‚ the company rank 5th on Fortune’s “Global Most Admired Companies” and No. 1 in the Household & Personal Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar
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Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care
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Gamble with $4.3 billion cosmetics retail sales‚ Estee Lauder‚ Avon‚ and Revlon. L’Oreal‚ a subsidiary of Nestle‚ dominated the world market with $5.9 billion in retail sales‚ followed by Procter & Gamble‚ Avon‚ Unilever‚ Shiseido‚ Revlon‚ Colgate-Palmolive‚ Estee Lauder‚ SmithKline Beecham‚ and Gillette. Retail sales by the U.S. direct selling cosmetics industry were estimated at $5 billion in 1992. Cosmetics companies used two approaches to direct selling: the repetitive person-to-person method
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2. HUL Website (http://www.hul.co.in/) 3. HUL CLSA Conference‚ Investor Presentation (24th Sept.‚ 2008). 4. Reckitt – Benckiser Website (http://www.reckittbenckiser.com/site/RKBR/Templates/Home.aspx?pageid=1) 5. Colgate – Palmolive Website (http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp) 6. Emami Group Website (http://www.emamigroup.com/Brands) 7. CMIE 8. Wikipedia
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make Dabur India’s best FMCG company by 2004. In the same year‚ Dabur revealed plans to increase the group turnover to Rs 20 billion by the year 2003-04. To achieve the goal‚ Dabur benchmarked itself against other FMCG majors viz.‚ Nestle¢‚ Colgate-Palmolive and P&G. Dabur found itself significantly lacking in some critical areas.
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glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride‚ at a lower concentration so that it poses less of a hazard to children. The product was recently awarded a best new product award for ’Best toothpaste’ as well as the ’Best in Show’. In Auckland ‚Colgate main target market
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