SUMMARY 2 KEY FIGURES 3 1. SWOT ANALYSIS: 3 1.1: Strengths 3 1.2: Weaknesses 4 1.3: Opportunities 4 1.4. Threats 4 2. COMPETITOR ANALYSIS 5 3. BRAND ASSESSMENT 5 4. THE MARKETING MIX – 4PS 6 5. STRATEGIC BRAND MANAGEMENT 6 REFERENCES 7 EXECUTIVE SUMMARY The purpose of this integrated marking communications strategy is to create a cohesive identity of brand image and a positioning that customers will recognize and relate to in any content (Insight Marketing 2012). In this
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Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive’s (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream)‚ brand‚ and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1.
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Company Introduction Colgate-Palmolive is one of the largest Fast-moving Consumer Goods (FMCG) producers in the world. The company markets its products in over 200 countries and territories which consist of four core global businesses: Oral Care‚ Personal Care‚ Home Care and Pet Nutrition. In 2011‚ the company has hit net sales of US$ 16.7b in worldwide which consistently rose at 7.5% to an all-time record level. (source: Colgate 2011 financial report) By focusing in Oral Care‚ the world’s largest
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I. Issues Hawley & Hazel (H&H) is a company who have sold pharmaceutical product in Asia and by 1985; it was bought at 50% by Colgate Palmolive‚ an important US manufacturer of personal hygiene products. Indeed‚ Colgate wanted to acquire overseas assets and tap into the growing Asian market. Besides‚ H&H imposed a “silent management” within the partnership. Therefore‚ Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”‚ toothpaste
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SWOT ANALYSIS OF THE LOGISTICS PROCESS OF SHUN YUE CEMENT COMPANY LIMITED Thesis JIA NI CHEN Degree Programme in International Business International Marketing Management Accepted ___.___._____ __________________________________ 1 SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration‚ Varkaus Degree Programme‚ option Bachelor of Business Administration‚ International Business‚ International Marketing Management Author(s) Jia ni Chen Title of study SWOT analysis of the logistics
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Executive Summary The objective of this RFI is to determine whether or not Colgate-Palmolive (C&P) should remain with SAP for their technology infrastructure‚ or if they should seek out other or new IT opportunities. C&P needs to determine what is important and whether or not IT supports it. We evaluate the current problem C&P is facing and the future trend of the technology. We reviewed SAP and its competitor‚ Oracle‚ to determine whether C&P should stay with their current provider and what
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Newell Company: Corporate Strategy Subject Marketing Strategy SECTION B‚ MBA II Introduction The CEO John McDonough oversaw for Newell Company during 1998 oversaw two acquisitions. First was the acquisition of Calphalon and second was the acquisition of Rubbermaid. Calphalon was a privately held manufacturer of anodized aluminum cookware whereas Rubbermaid was a manufacturer of plastic consumer and commercial products. It was decided that the new company would be named as Newell
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COMPANY PROFILE Amazon.com‚ Inc. REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-C48DBC97815F PUBLICATION DATE: 14 Nov 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Amazon.com‚ Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts....................................................................................
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BACKGROUND[1] Owned by Frederick W. Smith‚ the company was incorporated in June 1971 and officially began operations on April 17‚ 1973‚ with the launch of 14 small aircraft from Memphis International Airport. It soon entered its maturing phase in the first half of the 1980s and grown to become the largest operating company in the FedEx family‚ handling about 3.2 million packages and documents every business day. During the fiscal year 2006‚ it netted a revenue of $21.4 billion (includes FedEx
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in 50gram and 120gram Storage: At room temperature Shelf life: 24 months. Key challenges for brands: - Since a long time‚ toothpaste in India was just meant to clean one’s teeth and have a ring of confidence in the personality of the user‚ and Colgate still is the market leader in the toothpaste segment. The competition among the oral care manufacturer is focusing on the fact that toothpaste
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