fitness. These days‚ consumers are more inclined towards healthy options. With this said change in culture‚ frozen yogurt was able to adapt and provides consumers with a healthy alternative that can cater to various taste preferences. Yogurt is known to be sour in nature. Many companies have been able to maintain its flavor but at the same time were able to alter the generic taste of yogurt that satisfies various types of consumers. Since this topic is new in nature‚ the researchers decided to further
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Colombo Soft-Serve Frozen Yogurt In 1994‚ General Mills Incorporated‚ a $6 billion consumer goods company‚ acquired Colombo Frozen Yogurt. General Mills Inc. (GMI) believed they could add Colombo frozen yogurt to their existing product lineup to increase net sales with little addition in marketing cost. Frozen yogurt is sold through two distinct segments – independent shops and impulse locations such as cafeterias‚ colleges‚ and buffets. Frozen yogurt is the main business for the shops whereas
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Teenagers Buying Guide – Frozen Yoghurt VS Ice Cream Teenagers are one of the biggest consumer demographics in the world. Marketers have targeted teenagers not only because of their potential to spend money‚ but also because they have a significant impact on a family’s purchasing preferences. Teenagers are trend-setters. Younger children look up to them to identify and adopt the latest fashions‚ and adults look to teens to determine what is ‘in’. Teenagers determine what is ‘cool’‚ a term that
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5- 2 Colombo Soft-Serve Frozen Yogurt 1. Briefly summarize Colombo’s competitive environment and General Mills’ strategy in response to that environment. • Competitive environment: o franchise operations such as TCBY and Freshens streamlined frozen yogurt business causing it to be: more efficient to operate easier marketing cost effective o Foodservice operators (Impulse locations) began offering soft-serve yogurt o Caused independent yogurt shops (Colombo Soft-Serve primary clientele
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Case 5-2 Colombo Soft-serve Frozen Yogurt 1) Colombo Yogurt Company faces competition in two different channels‚ namely the independent yogurt shops and impulse shops that sell other products besides yogurt. During the early 90s‚ Colombo’s competitive environment consists mainly of franchise operations like TCBY and Freshens. The size of these franchise companies that account for most of the independent yogurt stores pose a serious competition to Colombo and by the early 90s‚ the yogurt stores
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from under $300‚000 in 1980 to almost $10 million in 1985 to $78 million in 1990 and to nearly $150 million in 1994. Growing with time‚ Ben and Jerry’s came up with an ongoing stream of exotic flavors‚ opening additional scoop shops and adding a frozen yogurt line. Going into 1990’s Ben and Jerry’s brand was available in most major U.S. markets and was stocked in a sizable fraction of the supermarket and retail outlets. By 1994‚ Ben and Jerry’s were open in all 50 states and the company was making 29
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valuable partner in your community.” Orange Leaf is unique in that they not only strive to be the best frozen yogurt company around‚ but their entire corporation is riddled with the desire to be very active in the community. Partnering with local organizations‚ schools‚ and movements is highly encouraged to all branches‚ as well as various student reward programs. Context: Demand for the Frozen Yogurt Stores industry will likely remain stable over the next five years‚ as increasingly health-conscious
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Fast Company‚ Red Mango plans to open stores in 2008 in two other media-friendly and promotion-driven markets: London and Las Vegas. Given the hype surrounding Red Mango and the inevitable calls for the company to capitalize on the fast-moving frozen yogurt trend‚ Red Mango has been fairly cautious in expanding. The company reportedly rejected over 3‚000 potential franchisees and accepted only 12. Some speculate the company may try to become the "Starbucks of soft-serve‚" ignoring short-term considerations
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aspects‚ such as customer’s profile‚ demographic‚ and revenue stream. MSC products appeals to all ages with a wide range of product lines that target different segments: ice cream and other cold drinks for all ages with different flavors‚ fat-free frozen yogurt for people with more health concern. Therefore‚ MSC already has a strong customer base. Since Thomas has to pay 2% of gross sales to national advertising fund that advertise MSC brand awareness‚ Thomas should focus on promoting her new store awareness
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premium & super premium ice creams brands. And had decided to replace Chattanooga with the Sealtest line in all its southeast region supermarkets. To improve the Chattanooga ice cream division’s performance‚ in 1994 they introduced new line of frozen yogurt and in 1995 to reduce the cost they closed its original manufacturing plans and consolidated in its two newer plants. But they were not succeeded in returning the profitability & performance to its previous level.Thats why division was unable
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