Comparative Study of K-Pop and OPM. Cervantes (2015) interviewed eight (8) K-Pop fans and eight (8) OPM fans and surveyed 200 K-Pop fans and 200 OPM fans residing in Metro Manila. The study found out that: (1) Fans of K-Pop knew the genre because of peer influence and used the internet to be familiar with the artists. On the other hand‚ OPM fans got to know their artists because of radio exploitation‚ performing‚ and publicity. (2) Language is not considered a barrier. In the case of VisPop artists
Premium Philippines Music of the Philippines Mass media
References: AC Nielsen (NZ) Limited. (2006). AC Nielsen Market Information Digest 2006. Retrieved 31 August‚ 2011‚ from the AC Nielsen Market Information Digest database. Centre For Business Interdisciplinary Studies Euromonitor International estimates. (2011). Sports and Energy Drinks in New Zealand. Retrieved 31 August‚ 2011‚ from http://www.portal.euromonitor.com.ezproxy.aut.ac.nz/Portal/Pages/Search/SearchResultsList.aspx Kotler‚ Brown‚ Burton‚ Deans‚ Armstrong
Premium Management Sociology Marketing
DEPARTMENT OF AGRICULTURAL AND RURAL MANAGEMENT CENTRE FOR AGRICULTURAL AND RURAL DEVELOPMENT STUDIES TAMIL NADU AGRICULTURAL UNIVERSITY COIMBATORE-641003
Premium Stock market Stock exchange Stock
stemming way before the introduction of New Coke. Coca Cola had been battling with Pepsi Cola since Pepsi’s introduction in 1903. Until just after World War II‚ Coca Cola had a commanding 60% market share1. Pepsi’s superior management decisions and marketing mix with the aging of the baby boomers enabled them to close the gap in the soft drink market segment. As the baby boomers got older and more health conscious coca cola began to lose market share. Pepsi‚ which was already the favorable product
Premium Coca-Cola Cola Pepsi
needed to explain the reasons behind the choice of media in a successful campaign. Roles of advertising Service offered Coca cola uses really well-known advertising agencies for the advertisement of their Diet coke products like the Karl Lagerfeld commercial on their Diet coke this was a very expensive way of advertising‚ but they have high promotional budgets and in house resources. By making all this awesome commercial happened they use advertisement on magazines‚ television‚ billboards and
Premium Coca-Cola Diet Coke Advertising
Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
Premium Soft drink Pepsi Brand
Course: MA Digital Media Module Name: E-Solutions and Digital Media Applications Module Code: CMP010N Module Leader: Elena Moschini Report Topic: Comparative Case Study on Facebook & Twitter Student Name: Prakriti Sharma Student ID Number: 11070550 CONTENTS Introduction 3 Main Features 5 Work Culture 6 Infrastructure 8 Communication Models 8 INTRODUCTION In the year 2008‚ Social Networking took over pornography as the number one activity on the World Wide
Premium Twitter Open source Case study
An internal or external environment analysis is an analysis of the target market for a company’s goods or services that can provide understanding of environmental factors that need to be addressed for a products success. Even major Companies like Pepsi are affected by these factors. When considering the importance of the factors that affect marketing an organization plan it are necessary to note that the environment and market can be very complicated and are in the majority of instances ever changing
Free Environment Environmentalism Ecology
MOI UNIVERSITY SCHOOL OF LAW TOWN CAMPUS ANNEX TITLE: DELIMITATION OF ELECTORAL BOUNDARIES IN KENYA: A COMPARATIVE STUDY A RESEARCH PAPER SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MOI UNIVERSITY SCHOOL OF LAW FOR THE AWARD OF A BACHELOR OF LAWS (LLB) DEGREE BY NDUBI ELIKANA MOKUA REGISTRATION NUMBER: LLB/036/09 SUPERVISOR: MR.JOHN OSOGO AMBANI APRIL 2013 1 DECLARATION I‚ NDUBI ELIKANA MOKUA‚ ADM NO. LLB/O36/09 do hereby declare that this thesis is
Premium Elections Election Gerrymandering
Comparative study of persistent technologies in Java A Mahindra-Satyam Short Term Project submitted by: Vageesh Verma PGDM 2010-12 Institute Of Management Technology‚ Ghaziabad Executive Summary A) Title of the Project To make a Comparative study of persistent technologies in Java. There are many persistent technologies like J DBC‚ EJB‚ Hibernate‚ iBatis‚ JPA ‚ JDO etc..‚ a comparative study of these technologies and which one is suitable
Premium Java