A Project Report On: EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION (With special reference to TAJ HOTEL CHANDIGARH) Interim report SUBMITTED BY: DIVYA SHARMA Roll no. Under the guidance of: SANDEEP MAKROO SALES MANAGER TAJ HOTEL CHANDIGARH ARMY INTITUTE OF MANAGEMENT AND TECHNOLO DECLARATION I‚ Ms. DIVYA SHARMA do hereby declare that the project report titled “EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION” is a genuine research
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company. They develop loyalty from their own employees in order to build their reputation. Environmental and Organizational Strategic Issues Virgin Group finds new ways to lead the airline industry on environmental issues. The airline’s brand new fleet is one of the most fuel and carbon efficient fleets being operated in the world. The Virgin Group has also plan to reinvest all profits from Virgin-transport related businesses to renewable fuels research and other "green" initiatives that combat
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|nitk | |BLUEPRINT OF HOTELS | |AND THEIR MARKETTING MIX |
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Taj Mahal ताज महल تاج محل | Southern view of the Taj Mahal. | Location | Agra‚ India | Coordinates | 27.174799°N 78.042111°E | Elevation | 171 m (561 ft) | Built | 1632–1653[citation needed] | Architect | Ustad Ahmad Lahauri | Architectural style(s) | Mughal | Visitation | More than 3 million (in 2003) | | UNESCO World Heritage Site | Type | Cultural | Criteria | i | Designated | 1983 (7th session) | Reference # | 252 | State Party | India | Region | Asia-Pacific
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Taj Mahal The Taj Mahal is a tomb built in the 17th century by Mughal ruler Shah Jahan in memory of his wife‚ Mumtaz Mahal. It is in the city of Agra‚ Uttar Pradesh‚ Republic of India. Widely thought of as one of the most beautiful buildings in the world‚ it is one of India’s biggest tourist attractions. It was chosen as one of the Wonders of the World in 2007.[1] It is listed as a UNESCO World Heritage Site‚ together with the Agra Fort‚ 2.5 kilometers away.[2] The Taj Mahal is an example of
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TER 5 Market Segmenting‚ Targeting‚ and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it‚ you’ll need to ask yourself‚ “Who’s going to buy my product?” and
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MARKETING STRATEGY Objectives: • Understand the importance of strategic positioning and its relationship to the mix. • Learn to maximize marketing potential by managing portfolios of activities & brands. SESSION 1 (12/01/12) Introduction to Strategic Marketing: Strategic segmentation [pic] [pic] Strategic mission: (company website_The Coca Cola Company_Barilla) Company mission: (company website _ About us) • Values (shared
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5. Marketing means solving problems of how best to meet customer needs. What were the mistakes Afjuz made in its former approach to marketing? What marketing strategy should Afjuz adopt to improve its performance on the British market? Give your reasons. Marketing is a mix of activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving
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represented almost the same cross the world but it is never identical from one country to another (Aaker; Joachimsthaler‚ 1999). That means global brands do not need to be identical in all markets‚ the adaptation might be involve partly in global marketing strategy. According to Wright et al (2007)‚ brand name‚ advertised benefit and perceived reputation are three components creating the world wide recognition of global brands. However‚ there is a debate that brand awareness is not enough for multinational
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BEFORE STARTING WITH OUR PROJECT HERE ARE SOME FACTS ABOUT TAJ ... [pic] DO U KNOW? [pic] ➢ TAJ MAHAL PALACE HOTEL has completed 100 years in the year 2003‚ and is the oldest 5 star hotel in our country. ➢ Taj’s name was kept TAJ as MR. Jamsetji Nusserwanji Tata wanted to make his customers feel as if they are staying in a royal palace; this is probably the reason why the interiors of TAJ MAHAL PALACE are like the one found inside a palace. For more than 100 years‚ we
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