their reactions were recorded and the most spontaneous responses (8 of them) were chosen to be the face of the brand. Remember the ’Is it love? No it’s Dove’ ads? In the 1990s‚ when everything had to be low priced‚ consumer goods major Hindustan Unilever launched a brand of soap that was considered expensive‚ frightfully expensive ‚ for the times we lived in. For about Rs 30 for a bar‚ it was nearly twice as expensive as any toilet soap brand that was then sold in India. This was a time when hanging
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skimming pricing strategy. Lux sunscreen was the re launch of a variant‚ hence it should be publicized differently than all other Lux beauty soaps Introduction to Lever Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever group of companies‚ which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was incorporated in Pakistan in 1948. The company markets almost 50 well known
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Today Dove offers a wide variety of beauty products from hair products to moisturizers‚ facial products and many more. Dove has always believed and advertised that real women all shapes and sizes are the true inspiration of the brand as a whole. (unilever) Traits often used to describe dove are natural‚ beauty‚ clean‚ soft‚ beautiful‚ diversity‚ acceptance‚ comfort‚ among many others. This is not hard to believe considering the most recent campaigns Dove released like “Real Beauty”. The campaigns
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towards our economy. FMCG includes the personal care products also like soaps‚ shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL)‚ Nirma‚ Godrej‚ Johnson & Johnson‚ colgate-palmolive‚ etc. Our main focus is on Hindustan lever ltd‚ Nirma‚ and Godrej. HLL is having largest market share within our country which gives tough competition to other local and domestic companies
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STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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it to be a disinfectant bar. Despite that fact‚ since there wasn’t much competition then‚ the brand enjoyed a good market share. But it was only short lived since from mid 80’s to 90’s‚ the competition started thriving. To add to that‚ Hindustan Unilever‚ the parent company of Lifebuoy introduced various other soap bars in India. Needless to say‚ the brand set itself on a mission to revamp its image and to position itself as a brand with which not only the men will associate itself to‚ but also the
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Dove Dove Soaps Dove Hair Care Dove Body Lotion Dove Deodorants Dove Face Care Dove Hand Wash History Dove 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It
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Case report Unilever in Brazil‚ Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group: NAKED Members: Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date: 28 November 2009 Table of contents 1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the
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Digital presence is prevailing in today’s social scenario. To help carve a niche in the digital space‚ Social Wavelength‚ which is a Social First Digital Agency‚ does a tricky job of understanding the intricacies of running a business in a digital/social world. The joint efforts of Hareesh Tibrewala and Sanjay Mehta (present CEOs of the agency) gave birth to Social Wavelength and helped it grow big. The duo started out with their first venture “homeindia.com”‚ an Indian eCommerce venture in 1997
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Contents Section 1 Introduction 3 1.1 Introduction to the topic 3 1.2 Introduction to UNILEVER 4 1.3 Project objectives 5 1.4 Research Questions 5 1.5 Research approach 6 Section 2 Information Gathering 7 2.1 Sources used and reasons 7 2.2 Description of method used to collect information 8 2.3 Limitation of gathering information 9 2.4 Ethical Issues 9 2.5 Ratio Analysis 10 2.5(a) Limitation of ratio analysis 11 2.6 SWOT analysis 13 2.6(a) Limitations of SWOT analysis
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