Strategic Mnagement of Hul
STRATEGIC MANAGEMENT IN HUL
HINDUSTAN UNILEVER LTD.-INTRODUCTION
* India's largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25,206 crore comes from rural markets, * valued at around Rs. 11,000 crore
PRODUCTS/BRANDS OF HUL
* Food Brands
Red Label, Brooke Bond, Taj Mahal, Bru, Kissan, Knorr, Lipton , Kwality Walls…
* Personal Care Brands
Lux, Liril, Ponds, Pears, Dove, Rexona, Hamam, Close up, Clinic Plus, Pepsodent, Vaseline, Sunsilk, Lakme, Fair and Lovely, Lifebouy…
* Home Care Brands
Surf Excel, Wheel, Rin, Domex, Cif…
* Water
Pure It
VISION STATEMENT…
The four pillars 1. Create a better future everyday 2. Help people feel good, look good & get more out of life with brands & services that are good for them & for others 3. Inspire people to take small everyday actions that can add up to a big difference for the world 4. Develop new ways of doing business that double the size of the company while reducing environmental impact
MISSION STATEMENT…
* Add Vitality to Life * Meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life * Total commitment to exceptional standards of performance and productivity
GOALS…
* Consistent growth
* Competitive growth
* Profitable growth
* Responsible growth
GROWTH STRATEGIES * Organic Growth * Inorganic Growth through Acquisitions – Increasing Product Portfolio
ACQUISITIONS
1. Lipton 1972 2. Brooke Bond 1984 3. Pond's USA 1986 4. Dollops Ice-cream 1993 5. Lakme Ltd. (50:50 joint venture) 1996 6. Kissan 1993 (from UB) 7. Modern Foods 2002
MERGERS
1. Tata Oil Mills Company (TOMCO)
HINDUSTAN UNILEVER LTD.-INTRODUCTION
* India's largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25,206 crore comes from rural markets, * valued at around Rs. 11,000 crore
PRODUCTS/BRANDS OF HUL
* Food Brands
Red Label, Brooke Bond, Taj Mahal, Bru, Kissan, Knorr, Lipton , Kwality Walls…
* Personal Care Brands
Lux, Liril, Ponds, Pears, Dove, Rexona, Hamam, Close up, Clinic Plus, Pepsodent, Vaseline, Sunsilk, Lakme, Fair and Lovely, Lifebouy…
* Home Care Brands
Surf Excel, Wheel, Rin, Domex, Cif…
* Water
Pure It
VISION STATEMENT…
The four pillars 1. Create a better future everyday 2. Help people feel good, look good & get more out of life with brands & services that are good for them & for others 3. Inspire people to take small everyday actions that can add up to a big difference for the world 4. Develop new ways of doing business that double the size of the company while reducing environmental impact
MISSION STATEMENT…
* Add Vitality to Life * Meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life * Total commitment to exceptional standards of performance and productivity
GOALS…
* Consistent growth
* Competitive growth
* Profitable growth
* Responsible growth
GROWTH STRATEGIES * Organic Growth * Inorganic Growth through Acquisitions – Increasing Product Portfolio
ACQUISITIONS
1. Lipton 1972 2. Brooke Bond 1984 3. Pond's USA 1986 4. Dollops Ice-cream 1993 5. Lakme Ltd. (50:50 joint venture) 1996 6. Kissan 1993 (from UB) 7. Modern Foods 2002
MERGERS
1. Tata Oil Mills Company (TOMCO)