CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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------------------------------------------------- 01 DEMONSTRATE THE APPLICATION OF PROFESSIONAL ETHICS‚VALUES AN JUDGEMENT Question 1-Describe an occasion on which you had to demonstrate ethical behaviour When I was an attaché ‚I was given the tasks of handling a tender for heavy vehicle tyres. One of the prospective suppliers offered to take me out for dinner to discuss the tender. At first ‚ I thought it was a genuine call but after careful consideration‚ I realised that this was going
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FINANCIAL MANAGEMENT – I RISK AND RETURN ANALYSIS SUBMITTED TO DR. SUSHMA VISNANI BY ABHISHEK DAS AVANIKANT MISHRA DAUD QIDWAI ANKIT TRIPATHI APURBA PRASAD NATH CONTRIBUTION Our project deals with Banking industry. In the project the various banks which are taken into account are Allahabad Bank‚ Canara Bank‚ Punjab National Bank‚ State Bank of India‚ and Union Bank of India. Each of the group members took up each of the bank and did their respective analysis. The banks which were
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The law of diminishing returns only applies in the Short Run‚ when only one factor of production is variable and can be increased. The other factors of production are fixed. Thus as the variable factor of production is increased the marginal product of that factor will rise at first‚ but will at some point begin to fall. Returns to scale can only occur when no factors of production are fixed. If the quantities of all of the factors of production are increased‚ then output will also increase. However
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CUSTOMER DISSATISFACTION By: Suhaib Isam Almomen 200717810-214.98. For: Mr. Ian Davison English Teacher English 214 Descriptive Abstract: This report discuss the causes and negative effects of customer dissatisfaction. It suggest a number of solutions to help eliminate or at least reduce the consequences of customer dissatisfaction. Table of Contents LIST OF ILLISTRATIONS………………………………………………………………………2 INTRODUCTION………………………………………………………………………………...3 I. BACKGROUND………………………………………………………………………………
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EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA BY KINDYE ESSA MUSTOFA ADDIS ABABA UNIVERSITY COLLEGE OF MANAGEMENT‚ INFORMATION AND ECONOMICS SCIENCE MASTER OF BUSINESS ADMINISTRATION PROGRAM August 2011 EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment to the Requirements
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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Faculty of Business and Information Technology Programme: BABS / GDABS Lecturer Name: Ann Cameron Paper Number and Name: BUS7371 Assignment Title: Customer Feedback Assignment Official Due date: 30th April 2013 Student(s) to complete: Assignment Plagiarism Declaration I/ we certify that this is my/ our own work and I/we have read and understood the Misconduct or Breach of Assessment Rules (Policy P7/10/8) that is found in the BABS/ GDABS Programme
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It is no secret that some companies aim to look after their customers well‚ ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore‚ it is very important to understand who our customers are‚ their expectations of the service they experience and
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because they not only expressed appreciation for their employees verbally‚ but showed how much they cared about their health; and the workers responded by giving 110% and stayed later to show their appreciation in turn. This can be a reality. Vector Lifetime Fitness has plan that has proven to be a motivating factor in the increased productivity in the workplace. What can possibly
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