"Consultative selling" Essays and Research Papers

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    cannot occur; 4) collectability is reasonably assured: If you cannot reasonably estimate an allowance for doubtful account‚ then you cannot recognize revenue until you can make such an estimation. Revenue Recognition Scenarios: 1. Overall‚ AOL is selling two things in a one-year contract: software and Internet services. Let’s look at the software first. When AOL sells software to a customer‚ there is a contract between AOL and the

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    Our company is projected to be a professional supplier of cookies. We will devote to researching and developing the specific flavor cookies to meet different needs of our customer .We run a factory equipped with a manufacturing line and stores selling our cookies. Our motto is “let cookies colors your life and make you happy and healthy”. In a hope of developing new-brand and healthy cookies‚ we will adopt the most-advanced technology and set up a professional research team. In the first half

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    omnico case 1

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    Prepared for Professor Schaumann Sales Management MKTG577 Keller Graduate School of Management January 24‚ 2014 Table of Contents Statement of the problem – Current sales style conflict p. 3 Summary of the Facts – History of Omnico sales p. 3 Analysis – Detailed look at effective tools p. 4 Recommendations – What next? p. 5 References p. 6 Statement of the problem The issue this company is dealing with

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    Summary: The case deals with the summary of a less expensive customer of Devox Sports Shoes and Sportswear. The point around which the case rotates is a perception of a shoe being defective or second piece where as the company or the shop owner claims that they don’t sell any second piece. The design that the customer choose at the time of purchase was a unique design according to the shop owners but after purchasing the shoe the customer feel that he has been cheated with a second piece and the

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    Kantipur Fresh Fruits and Juice (KFFJ) is a private organization where customers are the main priority and it focuses on employees and the profit. Its aim is profit and profit maximization‚ survival and growth. KFFJ was started in 2001 in Kathmandu and now has become a market Leader in Nepal and is on the rise for providing high-quality fruits and juice to its customer. They have many branches in many locations in Kathmandu and other major cities and are planning to establish partnership with international

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    PacSun Store Analysis

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    Customer ProfileThe current customer of the Junior girls department of the PacSun are young women who are driven by surfing‚ skateboarding‚ snowboarding‚ and other associated actives and lifestyle. The typical customer wardrobe is consists of everyday casual apparel that is versatile enough for excessive movement and wear. Customer Demographics:•Female•14-18 yrs old•middle class• high school education•have average 2 siblings•parents both work‚ have college degrees•outdoor active lifestyle•interest

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    would lead to over reliance on the middle aged and elderly clientele. 2. This year for McGregor’s‚ the revenue from sales increased by 7.5% which is greater than the retail average of 4.9%. McGregor believes that by attracting young customers and selling special goods like glassware and foreign china‚ it is possible to further speedup turnover‚ achieve greater efficiency and greater profits. 3. In the late 1980s there had been a wave of mergers. The companies had become vulnerable to mergers because

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    have done this where they have gone from just selling products in their shops to selling petrol‚ insurance and having their own mobile network. Kellogg’s have also done this as they have gone from selling cereals to selling cereal bars‚ ready to eat cereal with milk and they have recently introduced crisps through their Special K range. Kellogg’s will develop their products‚ they would have gone from just selling the cereal Frosties to then selling Frosties cereal bars and the Frosties that comes

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    Mediquip

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    Company Analysis Mediquip S.A.‚ a subsidiary of Technologie Universelle‚ is a manufacturer of CT scanners‚ X-Rays‚ ultrasonic‚ and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC‚ Eldora‚ Magna‚ and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors‚ they hold a global reputation for having advanced technology and proficient after sales service. Mediquip ’s sales organization consisted

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    Personal Selling Sales staff can work in many different businesses ‚ they can work in the high street ‚ they can sell cars ‚ clothes ‚ electronics they can also work in call centres and try sell over the phone ‚ you also get some sales staff who work from door to door and do door to door sales. Sales staff is an important roll in all organisations‚ they are the face to the customers they are what drags the customer in and talk them into buying something they are trying to sell‚ the more sales

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