|OLPERS MILK | | Consumer Behavior’s Project | |Spring 2008 | | | INTRODUCTION Company Engro is derived from the company logo of" Energy for Growth”. Engro Chemical Pakistan Limited (ECPL) is a Pakistani manufacturing and marketing company with its production based in Daharki (Sindh)‚ Karachi and a
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Ajay Jain‚ Debasish Das‚ Karthik Rangarajan‚ Praveen Singh‚ Sulakshana S It is common perception that many Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the market share with Fair & Lovely
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The FMCG sector seems to have finally joined India Inc’s growth party by posting surprising double-digit growth in sales in the past couple of years. With annual revenues of Rs 72‚000 crore‚ it is the one of the largest sectors in the Indian economy. The industry’s future prospects look bright‚ considering rising household incomes and the spread of modern retail. However‚ the per capita income level in India is still very low compared to the developed world. Besides‚ the penetration level of many
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March 22nd 2010 “Impact of GST on the Fast Moving Consumer Goods Sector” SCM PROJECT 08 Fall Karthik Regunathan PGP25304 Rahul Tom Joseph PGP25317 INTRODUCTION: Goods and Services Tax: Of the many fiscal initiatives of the reinstated UPA government‚ the rolling out of the Goods and Services Tax promises to be the most significant initiative of Independent India. Initially envisaged to be in place by April 1‚ 2010 the GST would result in a major rationalization and simplification of the consumption
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games‚ connectivity through Bluetooth and/or USB‚ and many more. Hence‚ the focus of this study is to discuss how 4p’s elements affect towards consumer behaviour on mobile phones among the college students of The Fisher Valley College in Taguig City. This study is aiming of providing students of insights into the factors that influence the student’s behaviour when it comes to choosing and buying mobile phones‚ particularly for The Fisher Valley College Students. In addition to the mentioned studies
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|Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C.‚ M.Phil.‚(M.B.A.) |M.Com‚ M.Phil.‚ M.B.A.‚ PGDCA‚ B.Ed.‚ (Phd) | |Assistant Professor |HOD
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organisation and improves performance and efficiency. The analysis provides a rigorous assessment of the gap between the goals and tasks to be undertaken by the individual and the existing training. It does this by considering the skill‚ knowledge and behaviours that are needed and looks at how best these can be developed and improved. Understanding through training needs analysis what improvements need to be made and what learning needs to take place will result in a more effective training and development
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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operating in the areas of Outsourcing‚ Market Research‚ Brand & financial management. They are currently working across 6 locations across India viz. Ahmadabad‚ Bangalore‚ Chennai‚ Kolkata‚ and Patna with head office at Pune. Vision future contribute towards the growth of an organization and an individual by creating better ways of supporting business through an understanding of functional as well as industry specific expertise. They consistently work hard to add value to their clients and thereby thriving
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planet behind the Bible and the Dictionary. There are 357 Holmes Societies around the world and thousands of dedicated Websites. Stories featuring Sherlock Holmes have been translated into 84 languages so far. As part of my study of this brand’s consumer base‚ I have taken two modern renditions of this age-old brand: namely‚ a series of movies starring Robert Downey Jr. and the
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