CONSUMER BEHAVIOUR IN PACKAGEDFOOD INDUSTRY-: AN EMPIRICAL INVESIGATION Pabitra Kumar Jena ‚ Rashi Taggar Vaseem Hassan Raja The aim of this paper is to study the consumer behaviour of people of Jammu region in case of packaged food industry. For this study survey has been carried out during January-April of 2011 in Jammu city on a sample of 100 respondents. Reliability test‚ factor analysis and descriptive statistics were used to find out preferences of consumers in Jammu region in case of
Premium Food Food industry Food processing
Palan / Gender Identity in Consumer Behavior Research Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda Kay M. Palan Iowa State University Kay M. Palan is associate professor of Marketing‚ Iowa State University‚ 300 Carver‚ Ames‚ Iowa 50011‚ (515) 294-9526‚ e-mail: kpalan@iastate.edu This article is part of a special issue on "Gender Issues in Consumer Research" edited by James Gentry‚ Seungwoo Chun‚ Suraj Commuri‚ Eileen Fischer‚ Sunkyu Jun‚ Lee McGinnis‚
Premium Gender Gender role
A SUMMER TRAINING REPORT IN HDFC Standard Life Insurance Company Ltd ON customer-buying behavior with a focus on market segmentation Submitted in partial fulfillment of requirement of MASTER of Business Administration (MBA) University Of Madras‚ Chennai SUBMITTED BY: M.VIJAYA RAGHAVAN ENROLLMENT NO: 33230791 Session: 2007 – 2009 CONTENTS Pages ACKNOWLEDGEMENT
Premium Insurance
Self-Identity and Consumer Behavior Curator: Jennifer Escalas Consumer researchers have recognized for a long time that people consume in ways that are consistent with their sense of self (Levy 1959; Sirgy 1982). Important thought leaders in our field have described and documented that consumers use possessions and brands to create their self-identities and communicate these selves to others and to themselves (e.g.‚ Belk 1988; Fournier 1998; McCracken 1989). Although early research tended to focus
Premium Identity Self-concept Marketing
order to get the optimum result. 1.2 BACKGROUND OF THE TOPIC: The topic throws the light on the reasons behind the decision of customers in choosing Pantaloons for purchasing Apparels or any other product. To understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding
Premium Retailing Aditya Birla Group
Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
Premium Fast moving consumer goods Unit load Packaging and labeling
Task Buying Stages A purchaser buy a product or service for the first time. The greater cost or risk‚ the larger the number of participants and the greater their information gathering. New task buying is the marketer greatest opportunity and challenge. The process passes through several stages. They are: 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption Systems Buying and Selling Many business buyers prefer to buy a total solution to a problem from one seller. System buying – The
Premium Marketing
Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how it impacts consumer behaviors. 2. How culture acts as an “invisible hand” that guides consumption-related attitudes‚ values and behavior. 3. How culture sets standards for what satisfies consumers’ needs. 4. How culture is learned and expressed in language‚ symbols‚ and rituals. 5. How consumers are always adapting to culture-related experiences
Premium Culture
| A Study on the Consumer Behaviour | Of Gold Flake Kings Lights consumers | | P11134 | | | Contents Introduction 2 Company Profile 3 Product Profile 4 Research Methodology 5 Findings 6 Conclusion 7 Annexures 8 Introduction ITC limited is a Kolkata based conglomerate. The company started off as the Imperial Tobacco Company of India and was then rechristened as India Tobacco Company. The named was again changed to I.T.C Limited in 1974. Even though ITC limited is a very diverse
Premium Tobacco Cigarette Tobacco smoking
Process There are five stages of decision making process: The model implies that customers pass through all stages in every purchase. However‚ in more routine purchases customers often skip or reverse some of the stages. For example: a student buying a favorite hamburger would recognize the need (hunger) and go right to the purchase decision skipping information search and evaluation. Make a purchase journal of the product that you have recently purchased and analyze your choices on the basis
Premium Watch