Consumer Behaviour Towards Pantaloon
CHAPTER 1: INTORDUCTION
1.1 BACKGROUND OF THE STUDY:
Retail store is the place where the customers take a decision on the purchase of the products offered by the retailer. The store also influences the perception that customers forms in their minds about the store, the products, services and staff. . Managing store operations for a small retail business of any size or complexity from the neighbourhood grocer to the national retail chain is a challenging task .It requires integration among various functions within the store. When all the functions are performed in an integration manner, the store operations run smoothly. One has to attract new customer and retain the existing customer in order to get the optimum result. 1.2 BACKGROUND OF THE TOPIC:
The topic throws the light on the reasons behind the decision of customers in choosing Pantaloons for purchasing Apparels or any other product. To understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding their behavior. Also to check and understand which factor if improved will lead to the customer loyalty or recommendation to the product.
1.3 COMPANY PROFILE:
Pantaloons Fashion Retail Limited, is a large Indian Retailer, recently been a part of Aditya Birla Group, and operates in the multiple retail formats both in value and lifestyle, segments of the Indian consumer market. Headquartered in Mumbai, the company has US $40 billion Corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136,000 employees belonging to 42 different nationalities. The Group has been ranked Number 4 in the global ‘Top Companies for Leaders’ survey and ranked Number 1 in Asia Pacific for 2011. ‘Top Companies
1.1 BACKGROUND OF THE STUDY:
Retail store is the place where the customers take a decision on the purchase of the products offered by the retailer. The store also influences the perception that customers forms in their minds about the store, the products, services and staff. . Managing store operations for a small retail business of any size or complexity from the neighbourhood grocer to the national retail chain is a challenging task .It requires integration among various functions within the store. When all the functions are performed in an integration manner, the store operations run smoothly. One has to attract new customer and retain the existing customer in order to get the optimum result. 1.2 BACKGROUND OF THE TOPIC:
The topic throws the light on the reasons behind the decision of customers in choosing Pantaloons for purchasing Apparels or any other product. To understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding their behavior. Also to check and understand which factor if improved will lead to the customer loyalty or recommendation to the product.
1.3 COMPANY PROFILE:
Pantaloons Fashion Retail Limited, is a large Indian Retailer, recently been a part of Aditya Birla Group, and operates in the multiple retail formats both in value and lifestyle, segments of the Indian consumer market. Headquartered in Mumbai, the company has US $40 billion Corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136,000 employees belonging to 42 different nationalities. The Group has been ranked Number 4 in the global ‘Top Companies for Leaders’ survey and ranked Number 1 in Asia Pacific for 2011. ‘Top Companies
Bibliography: * Retail Management –A strategic approach ,Pearson College Div(2006) ANNEXTURE