Tanpin Kanri: Retail Practice at Seven-Eleven Japan
Case Study
Frizzi Engler-Hamm
Luis Paul Hernandez
Antony Pinedo
Esteban Ramon
Marcelo Talavera
MAN 6830: Organization Information Systems
Dr. Pouyan Esmaeil Zadeh
1. Briefly describe Tanpin Kanri.
Tanpin Kanri is a demand-chain management system that uses POS to identify which items are selling and which articles are shelf-warmers. It is used to replace the slow moving merchandise by different merchandises. Those new orders are predicted by employees’ hypothesis of what it is going to be sold in the future, rather than by orders of items that have been sold successfully in the past.
2. What would you do to improve it? As the system was being improved and the problems were being resolved since it was created, there are not a lot of things that can be improved. One thing that can be improved is the relationship between the customers and the stores. It is necessary to use a system that collects more specific information from the customers. For example, information about products that customers would buy but the store does not offer and about things that could be changed inside the store in order to have a better buying experience. This information that comes from the opinion of the consumer can be combined with the information that the system already gather. This will provide a better insight of what is necessary to change in the stores, what products could be sell in the store, and what marketing strategies are necessary to implement to improve customer loyalty. Furthermore, we suggest connecting the U.S. stores with the Japanese ones, since information sharing can always be useful. Japanese stores can learn from the U.S. stores and can also avoid problems that U.S. stores already had. Finally, we recommend making the system less employee-dependable. Classifying stores by similar customer demand and analyzing the information from each group of stores altogether could centralize