A Study on the Consumer Behaviour of Goldflake Kings Lights Consumers
| A Study on the Consumer Behaviour | Of Gold Flake Kings Lights consumers | | P11134 | |
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Contents
Introduction 2 Company Profile 3 Product Profile 4 Research Methodology 5 Findings 6 Conclusion 7 Annexures 8
Introduction
ITC limited is a Kolkata based conglomerate. The company started off as the Imperial Tobacco Company of India and was then rechristened as India Tobacco Company. The named was again changed to I.T.C Limited in 1974. Even though ITC limited is a very diverse company, a major chunk of its revenue comes from its cigarettes business.
Gold Flake is ITC’s premium cigarette brand. Gold Flake is one of the largest selling cigarette brands in India. It is sold in various varieties, including Gold Flake Kings, Gold Flake Kings Lights, Gold Flake and Gold Flake Lights. Within the Gold Flake brand itself, the Gold Flake Kings varieties are consider to a be a much more premium brand. Gold Flake Kings Lights is known for its distinctive honeydew smooth flavor which is lighter than the traditional Gold Flake Kings and the Gold Flake brands.
This study was conducted to find out how the consumers of Gold Flake Kings Lights brand of cigarettes go about their purchases and the various factors that influence them to purchase the product.
Company Profile
ITC Limited is an Indian public conglomerate company headquartered in Kolkata, India. Its diversified business includes 4 segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. Itc’s annual turnover stood at $7 billion and market capitalization of over $34 billion. The company started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco of the United Kingdom, but now it is fully independent and rechristened to India Tobacco Company in 1970 and then to I.T.C Limited in 1974.ITC currently employs around 29000 people at more than 60 locations across India and is also listed on Forbes 200. ITC limited completed 100
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Contents
Introduction 2 Company Profile 3 Product Profile 4 Research Methodology 5 Findings 6 Conclusion 7 Annexures 8
Introduction
ITC limited is a Kolkata based conglomerate. The company started off as the Imperial Tobacco Company of India and was then rechristened as India Tobacco Company. The named was again changed to I.T.C Limited in 1974. Even though ITC limited is a very diverse company, a major chunk of its revenue comes from its cigarettes business.
Gold Flake is ITC’s premium cigarette brand. Gold Flake is one of the largest selling cigarette brands in India. It is sold in various varieties, including Gold Flake Kings, Gold Flake Kings Lights, Gold Flake and Gold Flake Lights. Within the Gold Flake brand itself, the Gold Flake Kings varieties are consider to a be a much more premium brand. Gold Flake Kings Lights is known for its distinctive honeydew smooth flavor which is lighter than the traditional Gold Flake Kings and the Gold Flake brands.
This study was conducted to find out how the consumers of Gold Flake Kings Lights brand of cigarettes go about their purchases and the various factors that influence them to purchase the product.
Company Profile
ITC Limited is an Indian public conglomerate company headquartered in Kolkata, India. Its diversified business includes 4 segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. Itc’s annual turnover stood at $7 billion and market capitalization of over $34 billion. The company started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco of the United Kingdom, but now it is fully independent and rechristened to India Tobacco Company in 1970 and then to I.T.C Limited in 1974.ITC currently employs around 29000 people at more than 60 locations across India and is also listed on Forbes 200. ITC limited completed 100