Case Study Report ITC
Case Study Report
The ITC eChoupal Initiative
Index
Contents Page No.
1. Executive Summary..................................................................................3
2. Issue...............................................................................…………………3
3. Environmental and Root Case Analysis....................................................4
4. Alternatives..............................................................................................4
5. Recommendations and Implementation..................................................4
6. Monitor And Control................................................................................4
Executive Summary: -
ITC is one of India’s leading private companies, with annual revenues of US$2 billion. Its International Business Division was created in 1990 as an agricultural trading company; it now generates US$150 million in revenues annually. The company has initiated an e-Choupal effort that places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. What began as an effort to re-engineer the procurement process for soy, tobacco, wheat, shrimp, and other cropping
Systems in rural India has also created a highly profitable distribution and product design channel for the company—an e-commerce platform that is also a low-cost fulfillment system focused on the needs of rural India. The e-Choupal system has also catalyzed rural transformation that is helping to alleviate rural
Isolation, creates more transparency for farmers, and improves their productivity and incomes. This case analyzes the e-Choupal initiative for soy; efforts in other cropping systems (coffee,
The ITC eChoupal Initiative
Index
Contents Page No.
1. Executive Summary..................................................................................3
2. Issue...............................................................................…………………3
3. Environmental and Root Case Analysis....................................................4
4. Alternatives..............................................................................................4
5. Recommendations and Implementation..................................................4
6. Monitor And Control................................................................................4
Executive Summary: -
ITC is one of India’s leading private companies, with annual revenues of US$2 billion. Its International Business Division was created in 1990 as an agricultural trading company; it now generates US$150 million in revenues annually. The company has initiated an e-Choupal effort that places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. What began as an effort to re-engineer the procurement process for soy, tobacco, wheat, shrimp, and other cropping
Systems in rural India has also created a highly profitable distribution and product design channel for the company—an e-commerce platform that is also a low-cost fulfillment system focused on the needs of rural India. The e-Choupal system has also catalyzed rural transformation that is helping to alleviate rural
Isolation, creates more transparency for farmers, and improves their productivity and incomes. This case analyzes the e-Choupal initiative for soy; efforts in other cropping systems (coffee,
References: - Itc Echoupal Initiative. (n.d.). Retrieved August 3, 2015. (n.d.). Retrieved August 3, 2015.