Three types of motivational theory can be seen in different organization. The theories are: Maslow’s hierarchy theory‚ Herzberg’s theory and vroom’s theory. Maslow’s theory indicates that where motivation fulfills the demand and needs of an employee. Maslow discovered the theory in 1943. This theory can be shown as pyramid. There are down to top approach in this theory. A new comer always needs his job for satisfying himself by getting food and shelter which is a psychological need. The second lower
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Introduction Starbucks first opened in 1971 in Seattle’s pike place market as a single store and at that time it was a merchant of whole bean and ground coffee‚ tea and spices. The name Starbucks was given after the first mate in Herman Melville’s Moby Dick and there logo was motivated by the sea- featuring a twin tailed siren taken from Greek mythology. Howard Schultz is the Starbucks president and chief executive officer and he joined the company in 1982 and then for a short time left the company
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First Starbucks opened in Seattle Washington. March 30‚ 1971 Jerry Baldwin – English teacher Gordon Bowker-Writer Zev Seigl-History teacher Then… Entrepreneur Howard Schultz joined the company in 1982. Director of retail operations and marketing. Ideas of selling beverages. Then… April‚ 1984 first store to sell beverages was opened. Served 400 customer- over the 250 customer average at their best score. II Giornale Acquires Starbucks. Howard Schultz- Starbucks president
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SWOT Analysis Starbucks Strengths Starbucks Corporation is a very profitable organisation‚ earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. The organisation
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Motivation Larry Page and Sergey Brin‚ the founders of Google Inc.‚ did not want to apply the traditional culture of corporation based on extrinsic rewards system only and where employees are stuck in a cubicle for hours without sharing ideas or experiences. As the traditional “Do a great job and you will be recompensed with a increment in your salary”. Larry Page and Sergey Brin‚ wanted to create something more‚ an innovative culture in which Human Resources will be call “People operations”‚
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Motivation may be defined as psychological forces that determine the direction of a person’s behavior in an organization. Motivation is central to management because it explains why people behave the way they do. A persons’ behavior tells how motivated they are to do their job at a higher performance level. There is intrinsically and extrinsic sources for motivation (Gareth‚ 2009) There are also two motivational theories which explains how an employee can be motivated. Intrinsic behavior is
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considered by the organisation. The pyramid that is typically used to describe Maslow’s (1943) theory (Appendix 2) shows the process in which employees rise from one step to the next. Maslow’s (1943) pyramid allows employees to evaluate their personal motivation within set stages‚ with basic needs at the bottom and higher needs at the top. Although there are limitations to this theory “Maslow’s theory has attracted two main criticisms. First‚ it is vague and cannot readily predict behaviour. Second‚ it’s
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CASE INCIDENT 1 : MOTIVATION IN THE HONG KONG POLICE FORCE Would you be interested in working as a Hong Kong police officer?Why or why not? I would be interested in working as Hong Kong police officer because the department is paying great attention to the employees morale and motivation.This can be seen by the way the department treat their employees by rewarding them with awards and recognition after the employee had accomplished a special achievement and performed their assigned duties at
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extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition? What brand image did Starbucks develop during this period? First of all‚ Starbucks has created the entire “coffee culture” in North America. From the idea to create a chain of coffeehouses that would become America’s “third place” other than home and work‚ Starbucks has become another place for relaxation and joy. This largely accounted for the big success of Starbucks in the early 1990s
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Schultz also address the Baldrige criteria for creating sustainable organization. He touches on how he is committed to developing and enhancing workforce learning. He talks about how he closed all of the Starbucks for three hours in order to have training time with the employees in making Starbucks drinks. This was during business hours where he could have been making revenue for the company. Instead of staying open and taking in more money he choose to put his employees learning first in order to
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