the segment in the air carrier market. The first category is the major carriers such as American Airlines‚ Continental Airlines‚ Delta Airlines‚ Northwest Airlines‚ United Airlines and US Airways. The second category is the low-cost carriers like for instance AirTran‚ America West‚ Frontier‚ JetBlue and Southwest Airlines. The third and last category is the regional carriers‚ including as examples‚ Atlantic Coast Airlines‚ Express Jet‚ Mesa Air and SkyWest. In the Air Carriers industry this are the
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. . . . 10 Southwest Airline’s SWOT Analysis . . . . . . 11 Southwest’s Internal Analysis: Flying High . . . . 11 Southwest’s External Analysis Flying Overseas . . . 12 Delta Airlines‚ Inc. SWOT Analysis . . . . . . 13 United Continental Holding‚ Inc. SWOT Analysis . . . . 14 Spirit Airline’s SWOT Analysis: Fly With Spirit . . . . 16 Conclusions . . . . . . . . . 17 References . . . . . . . . . 18 ABSTRACT The Airline Industry has suffered intense competition since
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Q1. I started with picking up a relevant risk-free rate (Rfr) for the CAPM to calculate the cost of equity; I learned that 10 years T-Bond rate was more appropriate rate to be utilized for the sake of Rfr; the reasons cited in the reading “Best Practices in Estimating the Cost of Capital: Survey and Synthesis” made sense that the long-term bond yields more diligently replicates the default free HPR available on long term investments and hence more closely reflects the different investing decisions
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Week 8 Case Study – JetBlue Man Hon Chan 22002960 Introduction An initial public offering (IPO) refers to the initial stage of shares offering to the public market for subscriptions by a company to raise capital for the purpose of expansion. It is considered as a big issue for companies as an IPO does not necessary guarantee the success of a company as it is merely a tool of raising capital while its costs of issuance and consecutive monitoring costs (due to diluted shareholdings of the
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IBERIA CASE STUDY Iberia was founded on June 28‚ 1927 by Horacio Echeberrieta. It was not only Spain’s first airline‚ but also the first to fly between Europe and South America (as of 1946)‚ the first to establish a walk‐ on air shuttle service (between Madrid and Barcelona)‚ and the first in Europe to offer an international frequent flyers customer loyalty programme (Iberia Plus). In 2001‚ on April 3‚ Iberia’s privatization process was completed‚ when its shares were listed for the
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Marketing Strategy China Airlines on Guam CASE SYNOPSIS: This is a case study about how a foreign carrier‚ China Airlines‚ adapts it strategy competing in the Guam-based airline industry. The case traces the company’s history on Guam from setting up its regular flight schedule between Guam and Taipei‚ through a pricing competition with its main competitor Continental Micronesia‚ to today where it occupies the sole market share of flights between these locations. In addition‚ the study
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aviation management. Burlington‚ VT: Ashgate Publishing Company. Gittell‚ J. H. (2003). The Southwest Airlines way: Using the power of relationship to achieve high performance. New York‚ NY: The McGraw-Hill Companies‚ Inc. Goh‚ M. (2005). Low cost carrier in Southeast Asia: A preliminary analysis. In W. Delfmann‚ H. Baum & S. Auerbach (Eds.)‚ Strategic management in aviation industry (pp. ). Burlington‚ VT: Ashgate Publishing Company. Heracleous‚ L.‚ Wirtz‚ J. & Johnston‚ R. (2007). Cost-effective
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provided by any airline carrier. In order to be successful‚ they have to carry out their business from a certain value-based perspective within the identified market constraints (such as threat to existing competitors‚ structural difficulties‚ load factors barriers‚ non-availability of enough secondary airports/capacities to deal with the expected volume of low-cost passengers trend and reduced budget (advertisement) and concentrate their attention on the
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the Transportation Department air travel report card by the end of 2012‚ United Airlines is currently holding the most number of delays (punctual flights only take up 77.2% of all flights); highest rate of lost or mishandled baggage of any mainline carrier (3.50/1000) and finally‚ it bumped the most number of passengers‚ higher than any other mainland airlines. Approximately‚ every month‚ United Airlines suffer more than 300 complaints from its customers to the government‚ more than twice the amount
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miles which is the equivalent of average length of passenger haul. This is a relatively small number that can be explained by the fact that Ryanair does not offer transatlantic flights‚ but focuses exclusively on routes between Ireland‚ the UK and Continental Europe. If one divides the number of employees at period end by the employees per aircraft served at period end one receives the number of airplanes‚ in this case 41‚38 airplanes. Furthermore one can calculate the sectors each airplane flies each
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