customer visits and market orientation assessments. At the product level This is done by analyzing how a product/service should be adapted to the market. The value proposition of the product is decide and stated through positioning as to what benefits it provides to the customer. The product hierarchy also helps to position the product with respect to competition. At the executional level Done through integration of the 4 P’s – product‚ price‚ promotion and place. This requires consumer research
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Contract Formation Before determining the validity of the exemption clause‚ the first issue to be raised is when the contract was formed between Frank and Packer Line. A contract is an agreement entered into by two or more parties‚ keeping within the terms of the contractual agreement. For the contract to be enforceable‚ there must have an offer made‚ which indicates willingness by the offeror to be.......(cite a case that illustrate this)‚ an unqualified acceptance (citation)‚ ........In Baltic
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Tourism on Malacca‚ Malaysia TABLE OF CONTENT Page 1.0 Executive Summary 2.0 Situation Analysis 1 2.1 Market Summary 2 2.2 Strength‚ Weaknesses‚ Opportunities and Threat Analysis 3 2.3 Competition 4 2.4 Product Offerings
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documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. Student Name: Example 1 Student ID No.: 21818226 Unit Name: Tourism and Hospitality Research & Analysis Unit Code: MNG00415 Tutor’s name: Dianne Dredge Assignment No.: 2 Assignment Title: Research Proposal Due date: 19/04/13 Date submitted: 19/04/13 Declaration: I have read and understand the Rules
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A Periodisation of the Development of Vietnam’s Tourism Accommodation since the Open Door Policy Wantanee Suntikul 1*‚ Richard Butler 2 and David Airey 3 1 School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hong Kong 2 Department of Hospitality and Tourism Management‚ University of Strathclyde‚ UK 3 School of Management‚ University of Surrey‚ UK This paper proposes that the development of the tourism accommodation sector in Vietnam‚ since the inauguration of the open
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Circuit Tourism A country like India with it’s diversity can best be covered in clusters of tourists spots grouped together so that they are well connected for all travelers‚ especially international travelers and more especially repeat travelers. Circuits can be developed within a state or between two states. Inter-state circuits could be based on various themes or on effective transport connectivity. What we mostly see is intra-state circuit tourism development. For example Goa‚ Rajasthan
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AND ENTREPRENEURSHIP March ____‚ 2013 Dear Sir/Madam: As part of the curriculum of the College of Management and Entrepreneurship‚ we are requiring students to undergo on-the-job training for the purpose of developing their skills through actual exposure in their line of specialization and observe the manner in which related problems can be solved. We incorporated the said program in our curriculum because we believe that this would make our graduates responsive to the needs of business and
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WINE TOURISM IN NASIK‚ INDIA - AN EXPLORATORY VIEW ON CULTURAL AND CREATIVE ASPECTS WINE TOURISM – A CASE OF NASIK‚ INDIA PROPOSAL India has been long known for her rich heritage and cultural diversity. Wine tourism is a niche & an emerging area which could potentially be developed as a valuable tourism resource. Through insights into the nascent wine industry in Nasik‚ often self-proclaimed as the "Napa valley of India"‚ this paper explores how as an upcoming new world wine producing region
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Eco-tourism is more than a catch phrase for nature loving travel and recreation. Eco-tourism is consecrated for preserving and sustaining the diversity of the world’s natural and cultural environments. It accommodates and entertains visitors in a way that is minimally intrusive or destructive to the environment and sustains & supports the native cultures in the locations it is operating in. Responsibility of both travellers and service providers is the genuine meaning for eco-tourism. Eco-tourism
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3 1 Tourism in Singapore: An Overview of Policies and Issues Brenda S.A. Yeoh‚ Tan Ern Ser‚ Jennifer Wang and Theresa Wong The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates
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