Manage Quality Customer Service Marketing Loyalty Program Assessment Details: The marketing department has sent out emails publishing the loyalty program for the Hotel Futura chain. The response has been excellent and you as the Marketing Manager want to define more closely the new customer expectations. You will design a strategy for this and your team must address the following: * A tool that will gain detailed information on the needs‚ expectations and satisfaction levels of customers
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Marketing Export Plan International Business Orientation Exporting FEBO to China Part 1 Table of content Introduction 4 1. Strategic Profile 5 1.1 History 5 1.2 Strategies 5 1.3 What to do in China 6 1.4 Suppliers 6 2. FEBO internal analysis 7 2.1 Product position 7 2.2 Marketing capability 8 2.3 Research and development capabilities 8 2.4 Organisational structure 8 2.5 Human resources
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FOUNDATION DEGREE IN TRAVEL & TOURISM MODULE: FTH 104 TRAVEL ‚TOURISM AND HOSPITALITY ENVIRONMENT ESSAY 1.Introduction The tourism‚ travel and hospitality industry is a complicated subject. The situation and the related information will be improved and changed through various issues and diversification of the worlds. Why people wan to go to travel? What motivated people have a trip? Where people want to spend time to visit? What kind of tour routes more popular? What the services and facilities
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Unit 101 (1GEN1) Maintain a safe‚ hygienic and secure working environment K1 Give some examples of what you have to do under the Health and Safety at Work Act. K2 Give two reasons why it is important to follow general rules on hygiene: • • K3 What type of clothing‚ footwear and headgear should you be wearing at work? K4 Why is it important to maintain good personal hygiene at work? K5 Why is it important to deal with any cuts‚ grazes or wounds in the correct way
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Product Characteristics Types of Menus What is a “Menu”? A menu is a document used to inform guests what is available on offer‚ clearly. In other words it is a list of food & beverages available on sale. The list consists a description and the prices of such item offered. It is called a bill of fair in English and “Menu” in French. The variety in choice of Menus In smaller restaurants the choice of menu items offered is usually limited. Where as in high-class restaurants where the
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Graduate School Trisakti Institute of Tourism Final Assignment (Problem Solving) Course : Human Resources Planning for Hospitality and Tourism Lectrurer : Prof. Syamsir Abduh‚ PhD Case Study 1 Brunt Hotels‚ PLC‚ owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Brunt’s chief executive decided that half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group; the other half
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Unit 2: Finance in the Hospitality Industry Task 1 1.1 As an employee of Alpha Beta services my aim is to help small business owners or people think of starting a business within the hospitality industry by informing them of the funding available for these businesses and income generation for businesses and service industries. With small businesses or people thinking of starting a business is probably always the biggest problem. Below is a list of some of the most popular funding and start-ups
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10 Current Trend in Hospitality and Tourism 1. Economic impact and leakage from tourism Set to become probably the most significant hot-potato issue in the early 21st century. Asian governments will be seeking to maximise that economic impact by first keeping more earnings at home and after that‚ within the region. That will run up against the increased advances of global multinational groups which will be sending more and more money out in the form of franchise‚ distribution‚ management fees and
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Introduction This essay will try to explore the role of the Balanced Scorecard in today’s organisations‚ in particular in hospitality businesses. The research will start by exploring performance measurement and later will describe the basics of the Balanced Scorecard to finish with a practical example of the implications of not applying correctly a performance measurement system in a hospitality business. Performance measurement is described by Neely et al (1995) as the process of quantifying action‚ where
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Book one - Follow workplace hygiene procedures Hygiene aims to Positive attitude towards personal cleanliness Awareness of hygienic practices Appropriate hygienic handling and storage of commodities and equipment in the kitchen. Hygiene risks Three Categories; 1. Personal hygiene Poor personal grooming Wearing nail polish or jewelry Not washing hands 2. Environmental hygiene Pets in the kitchen Chipped plates‚ cups etc No fly screens Not the correct method of garbage
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