1. Economic impact and leakage from tourism
Set to become probably the most significant hot-potato issue in the early 21st century. Asian governments will be seeking to maximise that economic impact by first keeping more earnings at home and after that, within the region. That will run up against the increased advances of global multinational groups which will be sending more and more money out in the form of franchise, distribution, management fees and various other forms of earnings.
Expect universities, local research think tanks and regional groupings like the United Nations Economic and Social Commission for Asia and the Pacific to focus intensively on this subject.
2. Extension of U.S. influence throughout the travel and tourism industry
The most visible signs of U.S. presence are movies, fast-food chains, hotels, air-lines, theme-parks, credit card companies, media and Internet distribution technology Over the next two years, these prominent signs of U.S. presence will grow throughout Pacific Asia through equity deals, management and franchise contracts. As tourism is a high-profile industry, the response from local com-munities could well be unpredictable, especially in places where such images are not popular.
3. Impact of globalisation
Related to the above but impacting on Other issues like environmental and consumer protection regulations, changes in currency (such as the recent implementation of the euro) and aviation policies. While liberalisation of bureaucratic trade practises will continue, PATA region NTOs will be under pressure to show that they are not being dictated to by outside powers nor giving more than they are getting.
4. Greater liberalisation of visas, border control formalities and investment opportunities
Several major regional caucuses like the Asia-Pacific Economic Cooperation and ASEAN have this triumvirate of issues on their agendas in view of the recognition that they are major