MGT 550: Strategic Management Chapter 04: Business Level Strategy Instructor M. Moinul Haque Notable Quotes Alice said‚ “Would you please tell me which way to go from here?” The cat said‚ “That depends on where you want to get to.” Lewis Carroll Even if you are on the right track‚ you will get run over if you just sit there. Will Rogers 2 M. Moinul Haque‚ Premier University‚ Chittagong Business Level Strategy Core Competency The resources and capabilities that
Premium Strategic management Marketing
Business Work Q1) Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. Soft HRM has many benefits to Out and About plc- it’s main benefit is to
Premium Human resource management Management Marketing
Taj Mahal Specific purpose: To inform my audience about how and why the Taj Mahal was built. Central Idea: (SLIDE) The Taj Mahal is a beautiful and timeless creation that took much thought but the history and love that went into it is just as astounding. Introduction: Attention Getter: The Taj Mahal is one of the new Seven Wonders of the World not only because of its beauty but because of the amazing history behind it and its construction. When most would give flowers or jewelry to remember the
Premium Taj Mahal Mughal Empire Agra
Taj‚ the eighth wonder of the world‚ the ever living creation of man stands on the bank of the Yamuna river near Agra. It is a symbol of love of a king Shahjahan for his beloved queen Mumtaz Mahal. We had a group visiting for this memorable monument by Mughal emperor. The visit was organized by the History professor‚ who organized the tour for a spot study. We were more than thirty students. We travelled from Delhi to Agra by bus. The journey started early in the morning and we started at 9.00
Premium Mughal Empire Agra Mumtaz Mahal
Chapter 5 Business Level Strategy Successful business model is the product of successful business level strategies. A successful business model can give a company competitive advantage over rivals. To craft a successful business model‚ strategic managers must determine three issues stated below: 1. What to be satisfied-customer’s needs: Customer needs are the wants that can be satisfied by the means of attributes of the products. Customers choose a product based on: A. Product differentiation
Premium Strategic management Marketing Management
Heroes Of the Taj How an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests by Rohit Deshpandé and Anjali Raina PhotograPhy: getty Images AbOve employees and guests of the taj mumbai hotel are rescued as fire engulfs the top floor on November 26‚ 2008. On nOvember 26‚ 2008‚ Harish Manwani‚ chairman‚ and Nitin Paranjpe‚ CEO‚ of Hindustan Unilever hosted a dinner at the Taj Mahal Palace hotel in Mumbai (Taj Mumbai‚ for short)
Premium Taj Mahal Hotel Taj Mahal Palace & Tower
Sponsorship Direct mail Advertising: advertising is a way of displaying a product or service in a attractive way to a customer in a non-personal presentation. Xbox use advertising on a regular basis on television‚ they show both genders and different age groups playing and using the Xbox as the want the console to appeal to as many people as possible. Apple also use advertising on a regular basis on television. They recently have Justin Timberlake advertising there new IPhone 6 which will persuade viewers
Premium Marketing
IBIS – Hotel Report Ibis‚ the popular economy hotel chain‚ opened its first hotel in 1974‚ in the French town of Bordeaux. Since then‚ the company has expanded globally‚ reaching 40 countries worldwide‚ opening over 800 hotels. The majority of chains have been established in France‚ while the UK hosts over 50 chains‚ with further four hotel openings expected in December 2009. Recently‚ the chain has introduced a strategy to “promote the chain’s drive for ‘greater and greener customer comfort’”
Premium Hotel 2009 Hotel chains
BUSINESS LEVEL STRATEGIES Business strategies are the course of action adopted by an organization for each of its businesses separately‚ to serve identified customer groups and provide value to the customer by satisfaction of their needs. *Business level strategies can be classified into the following types:*- Cost leadership Differentiation strategy Focus strategy Integration strategy COST LEADERSHIP STRATEGY Benefits associated with cost leadership strategy:
Premium Strategic management Cost Management
Technology on Business Unit code: L/502/5485 QCF Level 3: BTEC National Credit value: 10 Date Set | March 2011 | Hand in date | June 2011 | Guided learning hours: 60 Learning Outcomes: 1. Know how the internet operates and the facilities available 2. Be able to use the internet and related technology for a range of business activities 3. Understand how organisations adapt to trends in the use of e-business 4. Understand the key features of planning for the increased use of e-business at different
Premium Internet Wi-Fi