Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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logistically‚ but it also requires a large portion of the budget to make sure that their suppliers are behaving in the standard that Wal-Mart deems necessary based on their Ethical Standards for Suppliers document. It is due to this high regard for social responsibility‚ in keeping with Wal-Mart’s credo‚ that the company goes to such great lengths to enforce these standards‚ not only on their employees‚ but on their suppliers as well. Wal-Mart has set forth specific ethical principles that it believes all
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Corporate Responsibility and Marketing Strategies Deanna Williams Dr. Antony Jacob Contemporary Business July 21‚ 2014 Social and ethical responsibility is how a company will use all its resources in a way that will benefit people and society not only physically but also socially. Social responsibility is defined as “The idea that businesses should not function amorally‚ but instead should contribute to the welfare of their communities”. Social responsibility covers not only shareholders but
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CORPORATE HISTORY. Akio Morita‚ Masaru Ibuka‚ and Tamon Maeda (Ibuka’s father- in- law) started Tokyo telecommunications Engineering in 1946 with funding from Morita’s father’s sake business. The company produced the first Japanese tape recorder in 1950. Three years later‚ Morita paid Western Electric (US) $25‚000 for transistor technology licenses‚ which sparked a consumer electronics revolution in Japan. His firm launched one of the first transistor radios in 1955‚ followed by the first
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THE CASE AGAINST CORPORATE SOCIAL RESPONSIBILITY According to my point of view‚ the writer of this article makes a controversial argument against Corporate Social Responsibility. He defines Corporate Social Responsibility as the increasing popular idea. His basic argument against this idea is twofold. First he argued that if profits and public interests are aligned‚ Corporate Social Responsibility is irrelevant. But I think that Corporate Social Responsibility is not irrelevant. The fact that
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Corporate Responsibility and Marketing Strategies Examine Apple’s current position on the company’s ethical and social responsibilities‚ and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. In addition to maximizing profits‚ one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because
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In my view the statement ‘the social responsibility of business is to increase profit’ is true to a point‚ however‚ I believe a corporation’s responsibilities spread beyond just maximising profits. The ‘Narrow View’ argues that profit maximisation is the only objective for a business. Levitt.T wrote‚ “In the end business has only two responsibilities- to obey the elementary canons of face-to-face civility (honesty‚ good faith and so on) and to seek material gain”. Milton Friedman argued that business
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Impact of corporate social responsibility on financial performance: From the view point of Banking sector of Bangladesh Introduction: The Corporate Social Responsibility (CSR) movement has assembled great thrust over the ancient integer of ages and today CSR is surfacing gradually and gaining its acceptance by businesses across the world. For being reason CSR is one of the most conversed topics to the government‚ by nongovernment and by business itself. The old proverb‚ “Everybody talks about society
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Introduction: In modern society‚ although there is no general common sense of what constitutes of Corporate Society Responsibility (CSR) and how much of it requires to firms‚ it is quite necessary for managers to have a better understanding of CSR and carry it out. Similarity‚ stakeholders also need to know it well. In early research on CSR‚ it was referred that the firm paid more attention to social responsibility (SR) than CSR (Carroll ‚1979). The reason can be that the firm’s dominance in the business
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Social Responsibility Journal Emerald Article: Corporate irresponsibility and corporate social responsibility: competing realities Brian Jones‚ Ryan Bowd‚ Ralph Tench Article information: To cite this document: Brian Jones‚ Ryan Bowd‚ Ralph Tench‚ (2009)‚"Corporate irresponsibility and corporate social responsibility: competing realities"‚ Social Responsibility Journal‚ Vol. 5 Iss: 3 pp. 300 - 310 Permanent link to this document: http://dx.doi.org/10.1108/17471110910977249 Downloaded on: 14-10-2012
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