Abstract. That sunk costs are not relevant to rational decision-making is often presented as one of the basic principles of economics. When people are influenced by sunk costs in their decision-making‚ they are said to be committing the “sunk cost fallacy.” Contrary to conventional wisdom‚ we argue that‚ in a broad range of situations‚ it is rational for people to condition behavior on sunk costs‚ because of informational content‚ reputational concerns‚ or financial and time constraints. Once
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Sunk costs are costs that are irrecoverable. It’s something that you already spent and that you won’t get back‚ regardless of future outcomes. And remember that the greatest example of sunk cost you pay is with your own time‚ and which you will not be able to recover: all that you lived up until now is gone — you just can’t reclaim that time. Stop clinging to the past and make the most of your life right now. One of the most important lessons about economic costs is that sunk costs are sunk
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In economics and business decision-making‚ sunk costs are retrospective (past) costs that have already been incurred and cannot be recovered. Sunk costs are sometimes contrasted with prospective costs‚ which are future costs that may be incurred or changed if an action is taken. Both retrospective and prospective costs may be either fixed (continuous for as long as the business is in operation and unaffected by output volume) or variable (dependent on volume) costs. Note‚ however‚ that many economists
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Definition of Anchoring Effect: Agents would make decisions based on adjacent arbitrary event or exposure. It is one kind of “representativeness” heuristic Bounded rationality (heusistics) leading to preference reversal in the Prominence effect and response and Compatibility effect Agents use heuristics which‚ on average work‚ but sometimes it leads to inconsistent choices (preference reversal) in regards to the matching of prices/costs Bounded rationality (heusistics) leading to preference
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Sunk cost Fallacy is the time and money you put into that it makes it hard for you to quit. It’s positive to quit becuase you will be saving time and money‚ instead of going through it and wasting more on it. Not only that but‚ they will feel liberated that they don’t have to do something they don’t want to do. We are prone to make mistakes becuase we are human beings‚ we aren’t perfect. I have done this so many times‚ especially with classes in school. I would take some classes and half way over
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HBR Case #1 Marriott Corporation: The Cost of Capital Group 16—Tutorial Mon 11:30am Group members LIU Ying‚ Chloe | 1155019350 | LUO Yingying‚ Irika | 1155020931 | TIAN Tian‚ Sarah | 1155019114 | WU Jiajie‚ Jesse | 1155019061 | 17 September 2012 Executive Summary By 1987‚ Marriott Corporation had grown into a large multi-dimensional company with over $5 billion assets in lodging‚ contract services and restaurants. The company enjoyed fast growth in both sales and assets at around
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Executive Summary The case‚ Marriott Corporation: The Cost of Capital (Abridged)‚ concentrates on making decisions based on capital asset pricing model (CAPM) and the weighted average cost of capital (WACC) to measure the opportunity cost for investments. Dan Cohrs‚ the Vice President of Finance of Marriott Corporation‚ had to deal with making recommendations for the hurdle rates at Marriott Corporation and its three divisions which are lodging‚ restaurant and contract services. In calculating
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Marriott Corporation: The Cost of Capital Executive Summary J. Willard Marriott started Marriott Corporation in 1927 with a root beer stand‚ expanding it into a leading lodging and food service company with sales of over $6 billion by 1987. At the time‚ Marriott had three main lines of business‚ lodging‚ contract services and restaurants‚ with lodging generating about 51% of company’s profits. The four key elements of Marriott’s financial strategy were managing hotel assets rather than owning‚
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1. What is the weighted average cost of capital for Marriot Corporation? Briefly outline the key assumptions that you made in computing the WACC. 2. What is the cost of capital for the lodging and restaurant divisions of Marriot Corporation? Briefly outline the key assumptions that you made in computing the cost of capital and outline any limitations that are presented by your analysis. 3. If Marriot uses a single company-wide cost of capital for evaluating investment opportunities in each of its
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April 11‚ 2012 Marriot Corporation: The Cost of Capital Background: Marriot Corporation began in 1927 with J. Willard Marriot’s root beer stand. Over the next 60 years‚ the company grew into one of the leading lodging and food service companies in the United States. Marriot has three major lines of business: lodging‚ contract services‚ and restaurants. Lodging operations included 361 hotels‚ with over 100‚000 rooms that generated 41% of sales in 1987 and 51% of profits. Contract services
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