Systems BUA5MIS Case Study No. 1 - 7 - Eleven Kimberley McGinnes‚ Shaun Brooks‚ Rohan Malhotra & Siddhartha Khoba 7 - Eleven Management Information Systems - 7 - Eleven Store Mini Case Overview of 7 - Eleven. 7 - Eleven commenced operation on 11th July 1927 in Dallas Texas and has gone on to be an industry leader for more than 40 years (http://www.rimag.com). Originally the stores operated from 7am to 11pm‚ a trading span that was unheard of at the time. However most 7 Eleven stores now
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and globalization in other countries allows Apple to recognize a need to become more main-stream in other geographical areas. Apple will have to use two strategies‚ one for the domestic market‚ the United States‚ and one for the international markets France and Australia. The appropriate channel strategies Apple should use for the domestic market and international markets is the multi-channel strategy and the pull strategy. The multi-channel strategy defined as “offering customers more than one
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
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INTRODUCTION Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1‚ 1976‚ with the release of the Apple I‚ and incorporated
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Ethical Behavior of Apple Apple was founded in 1976. Apple and its subsidiaries manufacture and design marketing mobile communication and media devices‚ personal computers‚ and portable digital music players along with related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. (nytimes.com) Ethical or unethical behavior in the workplace of Apple as a company has been up and down with some controversy. Apples ethics have been noted as being unethical
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SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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ANTONINE UNIVERSITY FACULTY OF BUISINESS ADMINISTRATION Senior Project for the Bachelor of Business Degree PROJECT ’S TITLE Apple TV Presented by: Marwan Nohra Advisor: Mrs. Madiana Mouawad Academic September 2012 ABSTRACT If you travel back in time and found yourself in a small Lebanese village in 1390 ’s what would you find? Would you find a computer‚ or a mobile telephone‚ or a music player‚ or a television? Think for a moment how life would have been if you were
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forging ahead on innovation: Apple Computers. Apple’s innovation in their new product introduction leads the way and shows how product innovation can deliver superior economic return to a company and its shareholder. Apple Computers Inc. was co-founded by Steve Woznaik and Steve Jobs (known as the “two Steves”). Both of them shared a common idea of assembling a machine and subsequently selling it. In 1976‚ they introduced the world the first PC and they called it Apple I. A California-based local
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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