for advertising and other aspects of integrated marketing communications. To evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion. To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. To examine methods for selecting‚ compensating‚ and evaluating advertising agencies. To explain the role and functions of specialized marketing communications organizations
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Advertisements are a very important means of communication for brands and businesses all across. This form of communication has been in existence for time immemorial and has always been considered very impactful. Advertising has a major influence on the minds of consumers‚ and is able to build brand image as well as create brand recall. Over the years marketers have developed new strategies to stay alive in the market and sell more products. Gender advertising to depict stereotypes have been very commonly
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A creative person is someone who uses their imagination and intuition to create something new or to make changes to something that already exists. Creative people have many attributes such as openness to new experiences‚ observance‚ curiosity‚ personal freedom‚ a willingness to take risks‚ self reliance‚ persistence and the freedom from fear of failure. Intrinsic and extrinsic motivations are the two most commonly used methods of creative motivation. Intrinsic motivation refers to motivation that
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Creative Process February 11‚ 2013 Mihaly Csikszentmihayli- The Creative Personality Mihaly Cziksentimihayli dares to define who creative people are in The Creative Personality. He does not fail to note that his definition is arbitrary but nonetheless‚ creative people do usually carry eleven specific character traits. The Creative Personality explains why creative people differ from those who are not considered to be creative. First‚ he states that those who are typically creative have
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CASE STUDY – THE UO SWIFT Ltd. UO Swift Ltd. was promoted for nineteen years back as a company manufacturing automobile parts with an investment of Rupees 5 crores by Ismail Oberai. He took over as its chief executive and is occupying the same position till date. Ismail is an automobile engineer himself possessed rich experience of working abroad and in Hindustan Motors Ltd. in India. He is dynamic and risk-taking. He always emphasized on maintaining high quality standards. Initially‚ the products
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International Journal of Trade‚ Economics and Finance‚ Vol. 2‚ No. 6‚ December 2011 Use or Abuse of Creative Accounting Techniques Syed Zulfiqar Ali Shah‚ Safdar Butt‚ and Yasir Bin Tariq India who are always short of this product. It takes three years for a cement plant to start production. By the time the new plants came into production in late nineties‚ the country’s economic scenario had changed. The government had no money for development‚ the economy was generally in recession‚ and
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(Edexcel Unit-6) Creative and Innovation Management ASSESSOR NAME : Daw Khine Mar Hlaing ASSIGNMENT TITLE: Analytical Report on Creative and Innovative Management STUDENT NAME ISSUE DATE : Saw Htoo Myat Htun Win : 2.6.2013 SUBMISSION DATE : 14.7.2013 Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12 2 Table of Contents Page No. Introduction………………………………………………………………………………………………………………………………………..…3 Task 1 Current innovative and creative management processes
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Advertising on the Internet started on October 27‚ 1994 with banner ads (Nagar‚ 2009). Since then‚ advertising on the Internet has developed rapidly together with the growth of the Internet traffic‚ and also create the clutter. As a result‚ many companies are using Internet advertising as an important tool to promote their products. It’s also a forum for customer communications and channel of distribution (Wolin‚ Korgonkar‚ Lund‚ 2002). Even Internet advertising is becoming more and more popular;
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Ethics in Advertising Advertising in China 4 Advertising to Children 8 Bratz toys10 Abercrombie and Fitch 12 Overuse and misuse of sex in advertisement- Fashion Industry 13 Advertising in China Using Sex to advertise is a marketing trick that lets companies play on peoples emotions in order to sell a product. There are many different ways that in which advertising can be used to influence people. Canada and China both have very different approaches
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What is Political Advertising? Advertising whose central focus is the marketing of ideas‚ attitudes‚ and concerns about public issues‚ including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and‚ in the case of political campaign advertising‚ to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather
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