Case 17 Teaching Note Ebay: Facing the Challenge of Global Growth Overview This version of the eBay case has been substantially revised and extensively updated from the version that appeared in the 14th edition. While some of the fundamental material remains the same‚ the case includes new data and strategic issues that eBay’s managers must address as the company moves beyond the traditional auction niche that it now dominates largely unchallenged and as the company drives to continue
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Fixing an Online Marketing Pioneer FACTS: • Ebay is one of the biggest Web success stories in the history of‚ well the World Wide Web. • Started in 1995 as an auction house • Current CEO is John Donahoe‚ replacing Meg Whitman • Was able to generate billions of revenues and income for 15 years before it hit its speed bump 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. In the beginning eBay did not have any serious competitors so the marketing environment
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Impact of E-Commerce on Marketing Marketing is one of the business function most dramatically affected by emerging information technologies. Companies can use the web to provide ongoing information‚ service and support‚ creating positive interaction with customers that can serve as the foundation for long term relationships and encourage repeat purchases. Even cyber shopping allows customers to sit in the comfort of their homes and purchase their goods. One can shop any kind of product or service
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| Case Analysis | | 1. Why did eBay success in US but fail in China? What could have eBay done to avoid defeat? There are many reasons that eBay defeat in the competition with Taobao.com in the Chinese Internet C2C market. First‚ based on research of C2C market in China‚ the user (seller) of the website is price sensitive. Since Taobao launched no-free model‚ eBay lost their customers. Furthermore‚ eBay’s payment services did not fit the Chinese credit payment systems. For example‚ PayPal
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ways of shopping include shopping online and shopping at stores. Such is the case with shopping on EBay and shopping at Wal-Mart. Both EBay and Wal-Mart offer after-sale services for goods and excellent quality of their products. Beyond this similarity‚ the prices of goods and the time of delivery in these two companies are different. The similarity between shopping at Wal-Mart and shopping on EBay is that customers enjoy the same after-sale services and purchase the same quality of products.
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Anthony‚ Erik A. Roth. Harvard Business School Press Jicong Zhang (Dec. 09) Taobao is a media platform‚ from China IT Review website: http://chinaitblog.com/tag/taobao/ Yin Lu (Jan. 01) Analysis of the situation of C2C E-commerce development with ebay Yiqu & Taobao
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Business Model eBay is an online person-to-person trading community on the Internet. Buyers and sellers are brought together whereby the sellers are allowed to list items for sale and buyers to bid on interested items. The items are categorized by topics‚ where each type of auction has its own category. eBay has both streamlined and globalized traditional person-to-person trading‚ which has traditionally been conducted through such forms as garage sales‚ collectibles shows‚ flea markets and more
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Analysis of eBay and Amazon 29 Chapter III A Comparative Analysis of eBay and Amazon Sandeep Krishnamurthy University of Washington‚ USA ABSTRACT Even though Amazon.com has received most of the hype and publicity surrounding ecommerce‚ eBay has quietly built an innovative business truly suited to the Internet. Initially‚ Amazon sought to merely replicate a catalog business model online. Its technology may have been innovative- but its business model was not. On the other hand‚ eBay recognized
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allow eBay to enter the Chinese market through a rapidly growing market. In 2007‚ China is experiencing a technology boom where more people are using the internet than ever before. Since more people are using the internet in China‚ this also means that E-Commerce is growing as well. With the power and influence of Tom Online‚ eBay has a unique opportunity to tap into a market of a billion people. There are many benefits for eBay to partner with Tom Online in China. Tom Online will help eBay reach
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Table of Content TABLE OF CONTENT EXECUTIVE SUMMARY 1 INDUSTRY OF AMAZON AND COMPETITIVE DYNAMICS 1.1 DEFINING THE INDUSTRY 1.2 COMPETITIVE DYNAMICS 1.3 DIRECT COMPETITORS 1.4 INDIRECT COMPETITORS 1.5 SUBSTITUTE PRODUCTS AND SERVICES 2 KEY SUCCESS FACTORS 2.1 DEFINITION KEY SUCCESS FACTORS 2.2 KEY SUCCESS FACTORS OF AMAZON 2.2.1 Key success factors concerning customers 2.2.2 Key success customer concerning competitors 3 ANALYSIS OF AMAZON’S RESOURCES AND COMPETENCIES
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