E-commerce applications
Impact of E-Commerce on Marketing
Marketing is one of the business function most dramatically affected by emerging information technologies. Companies can use the web to provide ongoing information, service and support, creating positive interaction with customers that can serve as the foundation for long term relationships and encourage repeat purchases. Even cyber shopping allows customers to sit in the comfort of their homes and purchase their goods. One can shop any kind of product or service in the mid of the night and from any part of the world.
During the agrarian economy, probably the term marketing was not used for trade in agricultural goods or sale of other items. But people engaged in the process of exchanging goods and services used the barter system, in this system, buyers and sellers knew each other and there was mutual dependence on each other for survival during this period. The essence of barter system can be summarized as follows: Buyers and sellers knew each other. They operated on mutual co-existence principles There was no dominance relationship. There was a high level of loyalty among the sellers and buyers.
During the industrial age the marketing term was coined to signify the need for identification and satisfaction process. In this system manufacturers/sellers did not have a face to face interaction with consumers, which led to problems for producers in understanding customer needs. To avoid this problem marketers are using different tools like advertising, direct marketing and E-commerce to exploit the gullible customers.
Electronic Commerce
According to Ravi Kalakota and Andrew B Whinston, "E-Commerce is the process of buying and selling or exchanging of products, services and information via computer networks including the internet. Electronic commerce can take many forms depending on the degree of digitalization of the delivery product/ service sold, the process, and the delivery agent or intermediary.
Marketing is one of the business function most dramatically affected by emerging information technologies. Companies can use the web to provide ongoing information, service and support, creating positive interaction with customers that can serve as the foundation for long term relationships and encourage repeat purchases. Even cyber shopping allows customers to sit in the comfort of their homes and purchase their goods. One can shop any kind of product or service in the mid of the night and from any part of the world.
During the agrarian economy, probably the term marketing was not used for trade in agricultural goods or sale of other items. But people engaged in the process of exchanging goods and services used the barter system, in this system, buyers and sellers knew each other and there was mutual dependence on each other for survival during this period. The essence of barter system can be summarized as follows: Buyers and sellers knew each other. They operated on mutual co-existence principles There was no dominance relationship. There was a high level of loyalty among the sellers and buyers.
During the industrial age the marketing term was coined to signify the need for identification and satisfaction process. In this system manufacturers/sellers did not have a face to face interaction with consumers, which led to problems for producers in understanding customer needs. To avoid this problem marketers are using different tools like advertising, direct marketing and E-commerce to exploit the gullible customers.
Electronic Commerce
According to Ravi Kalakota and Andrew B Whinston, "E-Commerce is the process of buying and selling or exchanging of products, services and information via computer networks including the internet. Electronic commerce can take many forms depending on the degree of digitalization of the delivery product/ service sold, the process, and the delivery agent or intermediary.