Literature review Customer loyalty has played an important role as having positive influence on profitability of a business. With regard to Bandyopadhyay & Martell (2007)‚ there are two main aspects in loyalty research which are behavioural loyalty and attitudinal loyalty. The former refers to the repetition of buying behaviour. On the other hands‚ the latter focuses on emotional engagement and psychological commitment towards the brand that can bring about the intention to purchase repeatedly
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Synopsis CRM is short for communication relations management‚ it is a model for managing a company’s interactions with current and future customers. When a city department is contacted for help CRM infrastructure behind the answers they receive. The CRM provides calls to be routed to the right person and then follows up to confirm that action was taken. It provides a full view of a customers data by allowing a database to be created of problems and solutions‚ so that changing trends can be addressed
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Methodology The research methodology required gathering evidence that exemplified the advantages and disadvantages of implementing an employee volunteer program at Challenger Enterprises. The research obtained is an insight to the types of programs that other leading companies have created and the way that it heightened company image. Though employee volunteer programs require time and dedication‚ through systematic planning‚ Challenger Enterprises will be able to obtain new business‚ enhance
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Souvik Guha Location : Mumbai ISB&M‚Kolkata(PGPBM 2011-13) April 23rd 2012 to September 23rd 2012 Topic: Research on Sales & Position of Insurance Products in India Institute Guide: This is to certify that the Project Work titled “Research on sales & position of Insurance Products in India” is a bonafide work of Souvik Guha (Roll No: P/MN/R/11/001) carried out in partial fulfillment for the award of PGPBM Trimester 4 of ISB&M‚
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“It Revolves around Character‚ Collateral & Capacity” FOR {HDFC Bank} BY () Submitted in partial fulfillment of requirements for award of Post Graduate Diploma in Management ATHARVA SCHOOL OF BUSINESS Marve Road‚ Charkop Naka‚ Malad (W)‚ Mumbai 400 095 DECLARATION I hereby declare that the Project titled "{Commercial Credit Appraisals With HDFC Bank Ltd}" submitted as a part of the study of Post Graduate Diploma in Management
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A PROJECT REPORT ON EVALUATION OF BANKING SERVICES OFFERED BY HDFC BANK Submitted To: KURUKSHETRA UNIVERSITY‚ KURUKSHETRA In the partial fulfillment of the requirement of B.Com with Vocational Subject (Banking & Insurance) Session : (2011-12) Submitted To: Submitted By: _____________ Urvashi Tyagi (Lect. of Com. Deptt.) B.Com IIIrd (BBI) (DAV College
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of Different ULIP Plans in HDFC´ Supervisor NAME: MS. Ruchi Bhatia Designation: Sr. Lecturer Submitted by Name: Guruprasad Swain Enrolment No:-08061148755 Specialization: Finance Session 2008-2010 Directorate of Distance Education GJUS & T‚ Hisar 2 CERTIFICATE This is to certify that Mr. Guruprasad Swain‚ Enrolment No. 08061148755 have proceeded under by supervision his/her Research Project Report on ³A COMPARATIVE STUDY OF DIFFERENT ULIP PLANS OF HDFC´ in the specialization area
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middle school teachers in the United States. NMSA generates about $6.5 million a year in revenue through membership fees‚ professional development opportunities‚ and publications. Problems They Were Having The National Middle School Association used Avectra Forum to manage memberships. However‚ in 2007‚ Avectra stopped supporting NMSA’s version of the software. CFO and Head of IT at NMSA‚ Ann Eichel‚ had to decide whether to purchase the updated version of Avectra Forum or to find a more effective
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CRM Programs Customers need a clear view of the company they intend to travel or stay with. MTR up-selling and cross-selling its existing customers through values of quality and reliability by presenting those values effectively‚ to confirm the loyalty of the existing client portfolio‚ which is the most cost-effective way to win future sales. Besides‚ MTR also lower the cost of new customer acquisition by building the brand through targeted communications. Mass customization is used by MTR
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Operational CRM simply defined are systems and processes that support the “front office” daily operations that focus solely on the customer base of an organization or entity (Baltzan & Philips‚ 2010). Increasing competition and decreasing customer loyalty have led to the emergence of concepts that focus on the nurturing of customer relationships (Henning‚ et al. 2003). With Operational CRM systems one can improve the efficiency of CRM business processes and comprise solutions for sales force
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