Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant
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SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22‚ 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines‚ who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers‚ but an investment in its fuel hedging cost. As fuel dropped in price‚ Southwest
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filings‚ and company websites. Why should the company engage in CSR "I believe that we have an obligation to serve our communities. Our philanthropic work helps our communities prosper while fostering FactSet’s spirit of teamwork and giving." -Phil Hadley‚ Chairman and CEO Mission: Strengthen the communities in which we live and work through charitable projects and giving. There is a prevailing culture in the organization which is CSR-friendly. In fact‚ there are teams put up to take care of such
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What is CSR? Why is it important? Why do companies pursue CSR strategies? CSR is corporate social responsibility. “the organization’s status and activities with respect to its perceived societal obligations.” Most of CSR to date has been from a study of American and Western European large companies CSR goes beyond what is legally required. It is ‘conscience driven’. CSR enhances ‘legitimacy’ of firms Idea is entrenched to different degrees in different places in the world 5 dimensions: 1.)
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the community. Ethical issues As stated in Alec‚ Gonca & Efe’s (2011) journal‚ “the evolution of Corporate Social Responsibility (CSR) and the concept of Corporate Sustainability (CS) have converged resulting in a similar objective of achieving the balance between economic prosperity‚ social integrity and environmental responsibility” (Alec‚et al.‚ 2011). CSR is the concept coined to describe how organizations now consider the welfare of the people by being responsible for the impact of their
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Hopkins (2003) stated that Corporate Social Responsibility (CSR) “is concerned with treating the stakeholders of a company or institution ethically or in a responsible manner.” The fundamental role of any organisations is to protect all stakeholders; within or outside the company while keeping in mind the main reason for undertaking business activities; making profits. INTRODUCTION In 1970‚ Friedman stated that Corporate Social Responsibility (CSR) “hypocritical window-dressing”. Friedman (1970)
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Research Topic 1.0 Topic A study of corporate social responsibility and its benefits in Starbucks. 2.0 Rationale CSR is one of the most popular issues in companies today. It not only affects society but also the company in a positive way. Most top companies practice some sort of CSR. CSR can be practiced in a variety of ways and we will look into these different methods in this project. 2.1 Company Background Starbucks is based in Seattle‚ Washington but have grown and have outlets
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with the externalities in the organisation‚ the drives of Adidas’s values and ethical approaches will also be assessed‚ including an overall conclusion based on my opinion of Adidas as a sustainable organisation. Corporate Social Responsibility (CSR) is defined by Carroll as being split into four possibilities‚”it is economically profitable‚ law abiding‚ ethical and Philanthropic” (Visser. W‚ 2005). Economic responsibilities is defined as being for profit purposes‚ managers focus is purely on the
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(International Air Trasportation Association) and the cost of fraud to the commercial aviation industry is estimated around 1‚5 billion USD every year. This estimation comes from IATA Fraud Prevention Group’s (FPSG) The Annual Fraud Loss Survey among airlines. Airline industry is a labor intensive service sector as much as capital intensive and mainly white collor workers are employed. In the industry computerized electronic systems are highly used. In order to produce an aviable seat for sales
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North America for Euro-Air. Euro-Air‚ a major European-based commercial airline‚ operated daily service to its European hub from fourteen cities in North America and onward service to more than 300 locations in 90 countries around the world. The fax letter (see Exhibit 1) suggested that Euro-Air had recently caused a lot of problems for at least one of its passengers. Passenger complaint letters were not unusual at any airline. What was unusual about this letter was the litany of problems described
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