TOYOTA RECALL: An issue that put its aim of “moving forward’’ to a standstill CSR‚ Corporate Social Responsibility‚ is currently a fashion in the business world. Many corporations and/or organizations set up divisions of CSR and have been publishing reports of their CSR activities in the past decade. To explain and understand this concept further let me tell you about the most talked about organization in the past few years‚ Toyota Motors which has been facing certain criticism in its business
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CSR Initiatives by ONGC The major CSR initiatives taken by ONGC are as follows: ONGC subsidiary MRPL has taken CSR initiative “Samrakshan”. Under this initiative the company has done construction of an Anganwadi building‚ donating scientific teaching aids‚ providing infrastructural facilities including cupboards to schools. This initiative also covers 53 schools around MRPL and 16 schools around sarpadi village. ONGC has started an initiative called “PURA”‚ concept put forth
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Responsibility (CSR) can improve the competitiveness of a company and that the CSR activities develop a favourable corporate image and their financial performance (Burke & Logsdon 1996). CSR is defined as the obligation of organisation management to make decisions and take actions that will enhance the welfare and interests of society as well as the organisation (Samson & Daft 2009). Some say that the significance of social responsibility has been changed up until today in that CSR activity may not
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Corporate Social Responsibility (CSR) by explaining the theoretical basis of the triple bottom line concept (TBL). This concept assumes that sustainable development can only be achieved by simultaneous implementation of environmental‚ economical and social objectives. Furthermore it will contain a brief comparison of two companies with different CSR strategies. The Koninklijke Philips N.V. will be used to explain the social criteria of the TBL and the Starbucks Corporation to explain the ecological
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Name: Mary Grace Calalas BSBA-4 Date: October 25‚ 2012 Subject: CSR Teacher: Miss Cherrie Grace Abkilan Child Labor Free Barangay Campaign MGC Dress and Shoes Corporation I. TITLE OF THE CSR PROGRAM “Child Labor Free Barangay Campaign” II. RATIONALE This program is designed to help less fortunate and those children that at the young age they already work for their family. In this program we’re going to have a solution for those child laborers for them to be minimized. The
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Wal-Mart & Vlasic Pickles Assignment | September 15 2011 | ESLSCA 34C‚ 3rd Semester‚ Strategic Management | By: Ahmed M. Adel | Q1. Analyze the differences between a marketing orientation and a sales orientation and identify the effects of not considering both in developing a business strategy. What are the differences between sales orientation and marketing orientation: Sales Orientation | Marketing Orientation | * A business approach or philosophy that focuses on identifying
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Tesco‚ corporations‚ society and consumers In this essay we are going to start to look closer at what is important for a business and what is important for society. We are going to look closer at Corporate Social Responsibility (CSR)‚ and find out what it means for a business and society. Some businesses‚ especially big businesses‚ shape many aspects of our lives. Some are around us all the time. Some have turnovers larger then a normal person can imagine. Some multi nationals have turnovers larger
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Cited: Starbuck ’s Annual Report 2001. http://www.starbucks.com/investor reltations
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CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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Wal-Mart – Competing in Global markets 1. INTRODUCTION 1.1 Company Profile Wal-Mart is a multinational company. Wal-Mart operates with 69 different names in 27 countries. Wal-Mart serves around 200 million people for a week. 2.2 million Employees work at Wal-Mart. Wal-Mart supplies products and services of several sectors such as retail‚ health‚ electronics and automobiles etc. Main motto of Wal-Mart is to provide the products at a cheaper price than its competitors. 1.2 Products
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