of ManagementSubmitted by: Rabi Kiran Adhikari‚ EMBA 3rd Semester‚ AIM | [Customet Analysis of Kantipur Television] | Submitted to: Mr. Suman Shakya‚ Facilitator‚ AIM | Table of Contents Table of Contents 2 Introduction 3 Study Design and Methodology 4 Findings and Discussions: 5 Segmentation of the Respondents: 5 Motivation: 6 Gaps identified: 8 Recommendations 11 Annex 1: Customer analysis of Kantipur TV questionnaires 12 Introduction Kantipur television is leading private
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McDonalds Corporation is a fast food restaurant chain with over 36‚000 restaurants serving more than 70 million customers in over 120 countries each day. 85% of the restaurants worldwide are independently owned and operated by local business men and women. It began in 1940 when Dick and Mac McDonald opened McDonalds Bar-B-Q in San Bernardino‚ California. In 1948‚ the restaurant was remodeled to provide walk-up self-service and a 15 cent hamburger was added to the menu. The now famous French fries
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Schanzmeyer 14-Sept-09 McDonalds Corporations is one of the largest and most globally recognizable brands and serves nearly 47 million customers daily. MCD operates in more than 118 countries and as of yearend 2008 had over 31‚000 locations worldwide. McDonalds operates the majority of the restaurants through franchising agreements and in 2008 only 6‚502 were ran by the corporation. MCD is headquarter in Oak Brook‚ IL and employs over 400‚000 people worldwide. McDonalds was founded in 1948 by Dick
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Summary: McDonald’s “Senior” Restaurant McDonalds is one of the world’s largest fast food chains serving millions of customers everyday. The main reason for their success is the fact that McDonalds adapts its products to fit the local markets. It is a truly ’Global’ corporation. The manager of this particular location faces a unique dilemma. She has a loyal clientele that visits regularly - seniors. Owing to the affinity of the staff with its customers‚ the seniors stay longer. Over time‚ this
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total of 32‚737 restaurants in 117 countries‚ including 26‚338 that were franchised or licensed‚ and 6‚399 operated by Co.” [2] “McDonald’s is committed to offering quality at an affordable price. We’re also committed to the well-being of our customers. We work together with our employees‚ franchisees and suppliers to serve a balanced array of quality food products and provide the information needed to make individual choices.” [6] With that said‚ let’s look at some of the organizational challenges
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Description McDonald’s goal is to provide a favorite place for their customers. They have worldwide operations that have evolved around the McDonald’s global strategy that they call the Plan to Win. The plan focuses on superior customer service and customer experience. McDonald’s uses an approach to focus on the 5 P’s to success – People‚ Products‚ Place‚ Price and Promotion. They diligently work to improve their operations and customer experience. Company History Dick and Mac Macdonald opened
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Service Product McDonald McDonald’s products are mainly sold as a set meal. And a set meal will include a hamburger‚ fries and soft drink. This is the usual format of a set meal. Of course you can consume it separately. McDonald offer different kinds of hamburger for customer to choose. If don’t want to have hamburger. They have offered chicken wings and mcnuggets. For set meal are chicken wings or mcnugetts plus fries and soft drink. And they also have a few kinds of drink. Further‚ they have
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living which is contributing to worldwide obesity. McDonald’s is getting a massive amount of bad press from critics circling on this issue which is steering away franchisees and customers. The company is renowned for its fast preparation of meals for customers‚ and since the start of the business by the McDonald brothers‚ Richard and Maurice‚ themselves‚ the company underwent issues pertaining to health – campaigns against the overall fastfood industry occurred‚ launched by public interests groups
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have tried to recreate and re-sculpt its brand image in the mindset of its customers and society as a whole. In particular‚ we want to focus our attention on how McDonald’s has adopted the marketing strategy known as co-branding to draw on the benefits of already well-established brands. “Despite being in the midst of an obesity crisis‚ it has done little to curb British consumers‚ appetite for McDonald’s” Jill McDonald 2007. In 2007‚ the world’s biggest burger chain recorded its best sales in
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Mac Donald’s Company 1) Economic Environment Even with current economic condition‚ M’cDonalds remains optimistic. According to Business Times (2009)‚ “McDonalds Malaysia expects its delivery service business to jump 40 per cent this year as its new call centre can handle more orders.” They invested over two million ringgit for setting up the new call center. In addition the Managing Director Azmir Jaafar‚ said the company “plans to invest 8 million ringgit this year to open between 15 and 20 new
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