German Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car
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Make good decisions. Do the right thing‚ no matter who is watching. Those words have been repeated and instilled in my mind since I was a young child. My parents always harped on doing the right thing‚ and making good choices‚ because some decisions made at an early age can follow you into adulthood. Unfortunately‚ sometimes making a wrong decision only helps you to learn from the mistake. When I was 15 years old‚ my friend *Alyssa Brown (Pseudonym) was raped. She was my best friend and someone I
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CONSUMER BEHAVIOUR: HOLIDAY DECISION MAKING PROCESS SUMMARY: Decisions are omnipresent in the daily lives of human beings. Being tireless decision makers‚ it stands to reason then that we understand the forces that drive decision making. The following report seeks to critically evaluate the long-held traditional ‘rational problem- solving and cognitive model’ of the consumer decision making process against the background of the holiday decision making patterns of the modern consumer. The one striking
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“Poetry Is Not a Luxury” (1982) intertwines feminism and poetry together. Author Audre Lorde says that for women‚ “poetry is not a luxury‚ but a necessity of our existence” (Lorde‚ 1982‚ pg. 281). In today’s society‚ women’s opinions aren’t really expressed‚ because it’s not widely accepted in this man-built world. Lorde’s quote “poetry is not a luxury‚ but a necessity of our existence” means that women should use their voices and channel their energy into poetry. Since poetry is accepted‚ women
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China Final Paper February 2011 “China’s Luxury Market‚ 30 years in the making: How Chinese political policy and tradition over the last 30 years created China’s insatiable appetite for luxury goods” China is positioned to become the world’s largest luxury market in five years and a study by Datamonitor reported China’s luxury goods market was worth $9.4billion by the end of 2009‚ which accounted for 27.5% of the world’s luxury goods market.[1] They also predict that by 2015‚ China’s
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THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
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Research Goal: The main goal of this study is to examine the influence of culture on people’s luxury consumption from both psychological and behavioral aspects‚ specifically in China and the United States. By examining the differences in cultures‚ I will be able to sumarize consumer characteristics in these two countries and make marketing recommendations for brands that want to target these two markets. I will then provide successful examples of brands that have successfully employed the marketing
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a framework for decision making that can be applied and used across the board for health‚ wealth‚ and happiness‚ as well as other facets of life. They introduce behavioral economics to explain how decisions can be influenced so that a specific outcome is chosen. To lay the foundation for the decision making stage‚ Thaler and Sunstein establish the significance of a choice architect. A choice architect has the responsibility for organizing the context in which people make decisions (Thaler & Sunstein
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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Empress Luxury Lines Antonio’s Ethical Dilemma In this case study‚ Empress Luxury Line’s manager Antonio Melendez faces an ethical dilemma which many managers have experienced in the corporate setting. Callahan (1990) supports this theory: Fifty-eight percent of the respondents to a recent poll believe that the ethical standards of American business executives are only fair or poor. The public outcry about business ethics is paralleled in legal journals. At the same time‚ an employee who is
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