* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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Marketing Assessment 1 Consumer Driven Marketing Strategy All companies are in existence ultimately because of the revenue which they receive from their respective customers. The success of a given company is determined by the responsiveness of its customers to its marketing schemes. Hence marketing strategies that are customer driven are essential since they pinpoint the desires of the customer and then attempt to satisfy them. In order generate these strategies‚ companies must discern
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largest food chain companies in the world and has much strength in its company that allows it to build a functional structure. A McDonald’s resturant is operated by a franchise‚ an afilliate or the corporation itself. McDonald’s has a multi-level organisational structure‚ which is headed by the CEO and the board of directors. The board is made up of 13 members‚ 11 of whom are directors. The CEO leads a group of line of managers who are in charge of the different aspects of the company. The corporation
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SUPPLY CHAIN: INNOVATION Increasing Suppl ’ierDriven Innovation When customers collaborate with suppliers they can build trust‚ reduce relational stress‚ and increase innovation-related activities. BY JOHNW. HENKE JR. AND CHUN ZHANG MORE THAN 50 YEARS AGO‚ management guru Peter Drucker identified innovation as one of the basic ways in which a business builds and maintains a competitive position in the marketplace.I It wasn ’t until recently‚ however‚ that companies not only established internal
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1 Understand organisational structures 1.1 Explain the differences between the private sector‚ public sector and voluntary sector A private sector is usually composed of organisations which are privately owned and not part of a government; whereas a public sector is composed of organisations that are owned by the government and voluntary sectors are composed of individuals of who seek help in charitable activities. Private sectors include corporations such as partnerships and charities‚ like the
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Customer service 1 © NSW DET 2008 Topic 1 - Customer service 2 © NSW DET 2008 Introduction It may seem strange that you are studying an area that you already know so much about—customer service. Whether we realise it or not‚ we always judge organisations that we come in contact with and so we already have quite a good understanding of a customer’s perspective. In this module we will put this understanding into a structured model‚ so it can contribute to developing organisational
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arguable for many years and is still on-going regarding whether HRM and organisational performance are directly or indirectly linked to each other. Some insist that it clearly has a positive impact on business performance whilst the others question that “why companies then hesitate to take the HR policies and why some of them adopt another alternative approaches?” From their point of view‚ it does not affect much of the organisational performance. Therefore‚ a company does not necessarily need to implement
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Organisational Buyer Behaviour 3 elements: * Structure – the who factor‚ who participates in the decision making process and their particular roles. * Process – the how factor‚ the pattern of information getting‚ analysis‚ evaluation and decision making which takes place as the purchasing organisation moves towards a decisiom * Content – the what factor‚ the choice criteria used at different stages of the process and by different members of Decision Making Unit DMU. Structure of DMU:
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over the growth of the market that has been expected. Therefore‚ this essay will identify the management methods that Google and Apple employ as a tool to fight against each other in order to expand their market shares and will also explain the organisational and management concepts and theories that are related to each method. A Definition of Organisation Before discussing about managing methods and strategies of each company‚ we first should consider a company as an organisation and realise some
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INCORRECT Which information culture allows employees to use information as a means of exercising influence or power over others.? A) Information-functional culture B) Information-sharing culture C) Information-inquiring culture D) Information-discovery culture Feedback: People‚ information‚ and information technology (in that order of priority) are inextricable linked. 3 CORRECT What is a competitive advantage? A) A service that an organization’s customers value more highly than similar
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