with them. Peter Druker stated that the purpose of the business is to create customers and keep them. To do that a company must do those things that make people or customers want to make business with it. Thus relationship marketing is not a short term tactic but a strategy that should be done in a vacuum. Kotler P (2000) defined Customer Relationship Marketing as a strategy to identify and attract profitable customers and retaining them by creating efficient relationships in order to guarantee a
Premium Customer relationship management Customer service Marketing
TRAINING REPORT COMPARATIVE ANALYSIS OF LOANS OFFERED BY PUNJAB STATE COOPERATIVE BANK WITH THAT OF TWO PRIVATE SECTOR BANKS (AXISAND HDFC) AND THE EFFECT OF MARKETING In partial fulfilment of the requirement for the award of the Degree of Master of Business Administration (2012-14) Submitted By:- AKHIL AWASTHI MBA RETAIL MANAGEMENT ROLL NO: 15003 UNIVERSITY INSTITUTE OF APPLIED AND MANAGEMENT SCIENCES‚ PUNJAB UNIVERSITY‚ CHANDIGARH ACKNOWLEDGEMENT I would like to take
Premium Bank
Financial Management Questions bank Note: these questions could be increase over the time: Chapter 1: The Role of Financial Management Top of Form 1 1. "Shareholder wealth" in a firm is represented by: [pic]the number of people employed in the firm. [pic]the book value of the firm’s assets less the book value of its liabilities. [pic]the amount of salary paid to its employees. [pic]the market price per share of the firm’s common stock. 2. The long-run objective of financial
Premium Balance sheet
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Learning Objectives 1. 2. 3. 4. 5. How do enterprise systems help businesses achieve operational excellence? How do supply chain management systems coordinate planning‚ production‚ and logistics with suppliers? How do customer relationship management systems help firms achieve customer intimacy? What are the challenges posed by enterprise applications? How are enterprise applications used in platforms for
Premium Customer relationship management Supply chain management Supply chain
South Korea‚ Malaysia and the Taiwan. This result shows that Hong Kong people tend to take short distance journey. c. Target Customers of Outbound Tourism As Hong Kong people love travelling and consider overseas holiday as part of lifestyle‚ there are wide range of customers for outbound tourism in the market. For long-distance travel (trips outside Asia)‚ the customers are mostly professionally employed
Premium Hong Kong Travel People's Republic of China
Developing Sustainable Competitive Advantages: 1. Customer Loyalty: Customers must be committed to buying merchandise and services from a particular retailer. This can be accomplished through retail branding‚ positioning‚ and loyalty programs. A loyalty program is like a "Target card." Now‚ when the customer uses the card as a credit card‚ Target can track all of their transactions and store it in their data warehouse‚ which keeps track of the customer’s needs and wants outside of Target. This will
Premium Retailing Sales Product
knowledge with practical scenario. It was to help us to understand the basics of Operational design and process analysis as well as apply those concepts in reality. To gather a more hands-on experience‚ we conducted process analysis on the process followed by Citibank‚ N.A. to provide pay link service to its customers. 1.2 Goal of the Project: The goal of this project was to analyze the efficiency of the current process and to recommend a suitable process to give a smother service to the clients. 1
Premium Barack Obama Health disparities African American
Engineering and Technology 69 2012 A Model of Market Segmentation for the Customers of Mellat Bank in Iran Nader Gharibnavaz‚ Hossein Yazdi Abstract—If organizations like Mellat Bank want to identify its customer market completely to reach its specified goals‚ it can segment the market to offer the product package to the right segment. Our objective is to offer a segmentation model for Iran banking market in Mellat bank view. The methodology of this project is combined by “segmentation on the basis
Premium Bank Marketing
Report On CUSTOMER SATISFACTION CORPORATE GUIDE FACULTY GUIDE Mr. Ravi Parmar Mr. Rajnish mallick Relationship Manager Submitted in Partial Fulfillment of the requirement of Post Graduate Diploma in management Submitted By Ankur Singh PGDM-III‚ Semester Batch- 2008-10 Roll no. 014908005 Centre for Management Technology Knowledge
Premium Bank
[pic][pic] School of Management Blekinge Institute of Technology What Drives Customer Loyalty and Profitability? Analysis of Perspectives from Retail Customers in Ghana’s Banking Industry By: Daniel Nukpezah & Cephas Nyumuyo Supervisor: Prof. Anders Hederstierna [pic] Thesis for the Master’s degree in Business Administration
Premium Bank