SYNOPSIS ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SERVICE SECTOR– A COMPARATIVE STUDY OF L.I.C & BANKING IN WARANGAL SUBMITTED TO THE DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT Dr. B. R. AMBEDKAR OPEN UNIVERSITY FOR ADMISSION INTO Doctor of Philosophy By SHRAVAN KUMAR KURAM DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT Dr. B. R. AMBEDKAR OPEN UNIVERSITY HYDERABAD ( A. P ) CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SERVICE SECTOR - A COMPARATIVE STUDY OF LIC &
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other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers‚ retain existing ones and maximize their lifetime value. At this point‚ close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers‚The role of Customer Relationship Management in banking sector is very important and the need for Customer Relationship Management
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Customer service quality and customer service expectations in banking sector. Abstract This research explores the relationships between service quality‚ customer involvement and customer satisfaction in the highly competitive banking sector. The study sought to identify the most important attributes in bank settings‚ which may be used to review characteristics of the banks as experienced by customers. The main aim is to find out customer service quality performed by banks at present and expectations
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Executive Summary: The banking industry in Bangladesh has flourished over the years‚ making double-digit profit percentages‚ sustaining growth and surviving cut-throat competition while providing attractive returns to shareholders. However‚ the greed for more without befitting platform and fundamentals brings its own challenges and questions in people ’s minds. The image of the banking industry has many times been tarnished by several stories regarding the owners in recent media releases. Despite
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Innovations in Customer Services in Indian Banking Sector Satisfied customers are the best guarantee for the stability and growth. Customers will be satisfied only when the banks provide the customized and innovative products and services at responsible cost. This article focuses on the kind of services provided by developed countries and level of innovative services provided by Indian banks. Many innovative services are currently available from Indian banks like E-Banking‚ ATMs‚ Anywhere Banking etc.‚
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Customer Satisfaction in the Banking Industry Case Study – Barclays Bank of Kenya Ltd. Customer satisfaction is a major issue in almost all sectors. This can basically determine the success and profitability of a company as a satisfied customer would most likely to ‘spread the good word’ or would have be happy to do business again with the firm. It is an important theoretical and practical issue for market researchers and consumer researchers (Meuter et al‚ 2000). With positive results in most research
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BHILAI(C.G.) A RESEARCH PROJECT REPORT ON “A comparative study on Role of Marketing in Banking Sector (Private And National Bank)” [pic] Chattisgarh Swami Vivekanand Technical University‚ Bhilai in Partial fulfillment for the award of Degree of Master of Business Administration Submitted By: Alka Shukla Roll No:-MBA/08/3403 MBA : II – SEMESTER Approved By: Guided By: Mr. A. Jagdish Mr.Nikhilesh Kariya Director (RCET) RUGTA COLLEGE OF ENGINEERING
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on working capital management efficiency of American manufacturing firms Amarjit S. Gill The University of British Columbia (Okanagan Campus)‚ Kelowna‚ Canada‚ and Nahum Biger School of Business‚ Academic Center Carmel‚ Haifa‚ Israel Abstract Purpose – The purpose of this study is to investigate the impact of corporate governance on working capital management efficiency. This study also seeks to extend the findings of Gill and Shah. Design/methodology/approach – This study applied a co-relational
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Customer Service Relationship Management & Customer Service Relationship Strategy Customer service relationship management can be used in many ways to help establish a strong customer relationship with the company you’re doing business with. With it a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and want to provide a high level of customer care. Using technology now a days you can identify‚ target‚ acquire‚ and
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CUSTOMER DELIGHT IN BANKING SECTOR Introduction: Banks play an important role in the economy of any country. A sound and healthy banking system is a must for sustainable economic acceleration. Banks occupy a firm strategic position in the monetary and fiscal system of a country. As the world is changing and economies are growing; banks have undergone far-reaching changes in terms of its operations and functions it performs. The foundation of the banking sector is its customers. Customer delight
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