different customer types that visit Thorpe Park and what customer needs they have and how Thorpe Park suits their needs. First looking at the customer needs families have and how Thorpe Park meets these needs. Families with young children will need baby changing rooms for their children. Thorpe Park has baby changing rooms at nearly every toilet block and if you can’t find them they are easily locatable by looking at the parks map. Also‚ families will need buggies for their children. Thorpe Park
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Thorpe Park The key activities of Thorpe Park are to provide a safe but very enjoyable theme park that will attract people from all over the country. There is a retail department that consists of 8 shops and 3 barrows throughout the park as well as food outlets. Another activity that Thorpe Park offers is the Human Resources department which is responsible for providing an effective and proactive service in respect to the welfare‚ training‚ development‚ reward and recruitment of the Park’s
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economic depression unemployment rates and decrease in the flow of money into the economy. Thorpe Park will find it exceedingly difficult to earn profits. As a result they reduce their staffs that lead to unemployment. But they only hire seasonal staff who only work 9 months of the year so employees will become unemployed at the end of the 9 months every year. Unemployment is a major influence on Thorpe Park as it will affect its products for example if they are short on staff one person cannot check
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Aim: Thorpe Park – “To become world leader in branded location based entertainer”- As Thorpe Park is a profit organisation their main goal is to make money for their owners and any shareholders that they have‚ they also try to increase market shares. Wardown Museum – “To provide high quality attractive cultural services which meet the diverse needs of local communities and visitors” – Being a non-profit organisation making money is not important which is why in their aim they only talk about provided
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the same with Thorpe Park as they have four main stakeholders and each of them have their own Customers-The customers play an important role in any business’s company especially Thorpe Park as the main purpose of their business is to provide a service. The company uses different tactics to keep the customers happy such as promotions‚ for example; Thorpe Park offers discounts to the customers that arrive together in large groups. Customers have a potent influence not only in Thorpe Park but in other
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Thorpe Park – Human Resources Human resources at Thorpe Park are an important aspect of helping the theme park run smoothly. One of the job responsibilities human resources at Thorpe Park must ensure is that the staffs has good working conditions and health and safety is clear. It is important that staff at Thorpe Park have appropriate working conditions in order for them to do their job. Because they are working around highly electrical and dangerous equipment‚ they must also be aware of the
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Thorpe Park Task 1 AO1 Company history What is Thorpe Park Thorpe Park is a theme park located in England‚ surrey which was built in 1979‚ with an aim of being a water themed park. At first the site was a gravel pit owned by Ready Mixed Concrete Limited who excavated gravel‚ but then in the 1970’s the company flooded part of the site with the intention of creating water based theme park; the other side of the park would have been used for an educational park with the theme of the history of British
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For the future of Thorpe Park‚ I would recommend that they could do a google street maps view of the entire park and the front row seat of all the roller coasters. By adding this feature to their website they would increase their customer numbers‚ this is because people would be able to see the layout of the park‚ so that they have an idea of what is there‚ before they arrive; this would also mean that people won’t get lost‚ whilst in the park. By having a google maps street view of the front row
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The process of visiting Thorpe Park is pretty much straight forward‚ one of their marketing objectives was to increase the number of pre-booked guests so when you visit their site online to purchase tickets‚ it shows you that you can save up to30% by booking 7days prior to your visit . They also have different methods of buying tickets‚ making it accessible for all‚ for example you can do it quick and easily online‚ or for people who don’t feel secure purchasing things online can buy their tickets
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protection legislation‚ environmental legislation‚ health & safety and employment law‚ etc. Employees should be notified of all legislation acts during the recruitment period‚ because if an employee disobeys an act‚ it could in turn resort to Thorpe Park being shut down if serious enough. Political recruitment laws such as the equal opportunities act play a massive part in recruitment; these include a variety of legislation laws protecting employees against discrimination based on age‚ race‚ ability
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