MSc In Marketing & Strategy Introductory Assignment: In a dynamic business world‚ phrases such as ‘strategic planning’‚ ‘marketing planning’ or ‘change management’ are oxymoronic! Student Number: 1162864 Submission Date: 17 October 2011 Word Count: 782 This work is submitted as a part of the requirements for the MSc in Marketing & Strategy. The work contained in this assignment is my own‚ individual and original work and has not been used in whole or in part for any assessment on this
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set up a home based childcare service • • • • • Current legislation covering home-based childcare and the role of regulatory bodies Developing policies and procedures Importance of confidentiality and data protection Develop marketing and financial plans for own home-based childcare service: Sources of support and information for the setting up and running of home based childcare business. 2 Understand how to establish a safe and healthy home-based environment for children Key components
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My Childminding business plan. Marketing I intend to market my childcare business in the following ways. * I will register with various online sites including childcare.co.uk and asksid ( Sheffield information link.) Providing them with relevant details of my service including working hours‚ rates‚ that it’s a playbased service‚ and which playgroups I attend. *I will design an eyecatching ‚colourful poster that I will use to advertise my business in local shops‚ playgroups and nurseries
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and the potential disadvantages/drawbacks associated with marketing planning‚ based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources of competitive
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consumer"‚ (Meyer et al‚ 1988). With the help of distribution channels‚ companies are able to overcome the time‚ place and possession gaps that separate goods and services from the consumers. As said by Aaker (1984)‚ access to an effective and efficient marketing channel is often a key success factor. However‚ in this competitive era‚ an understanding of the alternative distribution channels and the trends in their relative importance can be of strategic importance for any company. For example‚ the growth
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CYPOP5 syllabus Understand how to set up a home based childcare service syllabus Unit 1: Understand how to set up a home based childcare service. 1.1 Outline the current legislation covering home based childcare‚ and the role of regulatory bodies. 1.2 Develop policies and procedures for: accidents‚ illness and emergencies; behaviour; safeguarding; equal opportunities and explain how these will be implemented. 1.3 Explain the importance of confidentiality and data protection. 1.4 Develop
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course to gain an attendance certificate‚ any absence will unfortunately mean you will have to attend missed sessions on a future course. If you have already attended a CYPOP5 course and no longer require this information‚ please contact me via email or call the number below and your details will be removed from the CYPOP5 training database. Email: karen.parry@ncma.org.uk Phone: 0844 2252 880 COURSE CHARGES: The course is part funded by Birmingham City Council and the charge for attendance
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1.5. Demonstrate financial planning for own home based service. Maximum number of children (excluding my own) at any one time 3 Hourly rate £5 Maximum hours per week 40 Maximum weekly income £576.92 - £27692 pa Expenses averaged as per the HMRC guide for tax for childminders 66% due to running costs – Electricity £1680 pa Water rates £792 pa Council tax £1920 pa Day to day expenses Food £2000 pa Petrol £2080 pa Housekeeping £960 Upkeep of equipment £960 Outings £1440 Overall maximum gross
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techniques involved in developing a marketing strategy L.O. 1.1: Provide a clear and accurate outline of the planning principles and involved in developing a marketing strategy for your company. L.O. 1.2:Describe and critically evaluate a range of tools and techniques used to produce a strategic marketing plan for your company. L.O. 1.3: Compare and contrast the BCG Matrix and Product Life Cycle. Describe how it can be used to develop a marketing strategy for your company
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The Marketing Audit The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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