Tracey S. Dagger & Peter J. Danaher Comparing the Effect of Store Remodeling on New and Existing Customers Although retailers invest millions of dollars in redesigning‚ refreshing‚ and remodeling their stores‚ it is unclear that such large investments are worthwhile. Prior research has indicated that remodeling has only a short-term effect. However‚ a previously unexplored area is its effect on those who visit the store for the first time after it is remodeled (new customers) versus those
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1 RESEARCH PAPER CUSTOMER PERCEPTIONS‚ EXPECTATIONS AND GAPS IN SERVICE QUALITY: AN EMPIRICAL STUDY OF CIVIL AVIATION INDUSTRY IN INDIA BY DR. MOHAMMED NAVED KHAN Senior Lecturer Department of Business Administration Faculty of Management Studies & Research Aligarh Muslim University Aligarh-202002 (UP) INDIA e-mail: mohdnavedkhan@gmail.com Ph: 0091571 2701184(R) Mobile : +919411800860 VIPPAN RAJ DUTT Doctoral Research Scholar (Corresponding author) Faculty of Management Studies and Research
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International Monetary Fund and World Bank Report By M.Zohaib Sohail and Saad Rasool Presented To Mirza Aqeel baig Table of Contents Introduction to IMF and World Bank Differences between IMF and World Bank Conditionalities IMF and World Bank in Pakistan 10 reasons to abolish IMF and the World Bank Conclusion Way out for Pakistan Introduction If you have difficulty distinguishing
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Journal of Marketing‚ July 2003 bles in a World of Nations‚” Journal of International Marketing‚ 4 (2)‚ 9–28. Dahringer‚ L.D. (1991)‚ “Marketing Services Internationally: Barriers and Management Strategies‚” Journal of Services Marketing‚ 5 (3)‚ 5–17. Danaher‚ Peter J. (2002)‚ “Optimal Pricing of New Subscription Services: Analysis of a Market Experiment‚” Marketing Science‚ 21 (2)‚ 119–38. Day‚ George S. and David B. Montgomery (1999)‚ “Charting New Courses for Marketing‚” Journal of Marketing‚ 63 (Special
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Because of permissions issues‚ some material (e.g.‚ photographs) has been removed from this chapter‚ though reference to it may occur in the text. The omitted content was intentionally deleted and is not needed to meet the University’s requirements for this course. PART II Connecting with Customers C H A P T E R 4 Creating Customer Value‚ Satisfaction‚ and Loyalty In this chapter‚ we will address the following questions: 1. How can companies deliver customer value‚ satisfaction‚ and
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ABSTRACT Title of Document: DYNAMIC CONSUMER DECISION MAKING PROCESS IN E-COMMERCE Wei Shi PhD Candidate in Marketing‚ 2011 Directed By: Dr. Michel Wedel PepsiCo Professor of Consumer Science Marketing Department‚ Robert H. Smith School of Business 3303 Van Munching Hall This dissertation studies the dynamic decision making process in E-commerce. In the first essay‚ we use eye tracking to investigate how consumers make information acquisition decisions on attribute-by-product matrices
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Navarro CMR fa05 10/21/05 7:06 PM Page 1 The Well-Timed Strategy: MANAGING THE BUSINESS CYCLE Peter Navarro S ome companies appear to exhibit considerable skill in managing the business cycle. For example‚ during the 2001 recession‚ Lowe’s employed an aggressive countercyclical capital expansion strategy to significantly outperform a cost-cutting and retrenching Home Depot. Dell countercyclically increased its advertising budget and gained market share from key rivals such
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www.sciedu.ca/ijba International Journal of Business Administration Vol. 2‚ No. 1; February 2011 Comparative Analysis of Business Students’ Perceptions of Service Quality Offered in Kenyan Universities Sarah Wambui Kimani (Corresponding author) The Catholic University of Eastern Africa P. O. Box 62157‚ 00200‚ Nairobi‚ Kenya Tel: +254-716-642262 E-mail: swambui@cuea‚ swambuikimani@yahoo.com Elias Kiarie Kagira Department of Business Administration‚ Africa Nazarene University (Kenya) P.O
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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References: 1 Anderson‚ E. W.‚ Fornell‚ C. and Lehmann‚ D. R (1994) “Customer Satisfaction‚ Market Share and Profitability: Findings from Sweden‚” Journal of Marketing‚ 58(3)‚ 5366. 2 Danaher P 5 MTN Regional Office‚ Wa; www.yellowpages.com 6 National Telecommunication Policy (Republic of Ghana p13.)‚ ( www.nca.org.gh): retrieve on June 3rd‚ 2011 7 Oliver‚ R. L (1980) “A cognitive model of the antecedents and consequence of customer
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