that they are a heavy drinker. A company rejects an application after seeing on Twitter that the candidate is a Muslim with a veil around her head. Another employer rejects an application after seeing on their Facebook profile that they use derogatory terms when commenting on pictures and posts. These examples illustrate how technology has changed the way companies screen prospective employees and how these may eventually lead to legal implications based on protected grounds. In this rapidly-growing
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Contents INTRODUCTION 4 DECISION MAKING 4 Programmed Decisions 4 Non-Programmed Decisions 5 THE RESPONSIBILITY FOR MAKING DECISIONS 5 ELEMENTS OF THE DECISION SITUATION 6 - The Decision Maker 6 - Goals to be Served 6 - Relevant Alternatives 6 - Ordering of Alternatives 6 - Choice of Alternatives. 6 THE RATIONAL MODEL OF DECISION MAKING 8 Steps in the Decision Making process 8 Identifying an Existing Problem 9 Listing Alternative Solutions 10 Select the Most Beneficial Of These
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Segmentation Segmentation may be defined as the process of dividing a heterogeneous market into homogeneous sub-units. To get a product or service to the right person or company‚ a marketer would firstly segment the market‚ then target a single segment or series of segments‚ and finally position within the segment(s). Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. Segmentation aims
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performance in decision terms has been the subject of active research from several perspectives. From a psychological perspective‚ it is necessary to examine individual decisions in the context of a set of needs‚ preferences an individual has and values they seek. From a cognitive perspective‚ the decision making process must be regarded as a continuous process integrated in the interaction with the environment. From a normative perspective‚ the analysis of individual decisions is concerned with
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2. What are the major factors in today’s business environment? The major factors in today’s business environment are: (Market-related) strong competition‚ expansion of global markets‚ electronic markets blooming on the Internet‚ innovative marketing methods‚ opportunities for outsourcing with IT support‚ and need for real time on-demand transactions (Consumer demand-related) wanting customization‚ wanting quality‚ diversity of products‚ and speed of delivery‚ and customers becoming powerful
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Decisions Determine Destiny In high school‚ the opportunity to do things such as drugs‚ or alcohol presented itself. The way I was raised and with my beliefs in the LDS religion I would never do something like that. Therefore‚ I always thought‚ “If I drink or smoke‚ how will I will be able to teach my kids not to do so?” I do not want my kids saying to me‚” Dad‚ since you did that stuff‚ why can’t I?” Being an example is so important these days and I believe that the world around us is becoming
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1. What is Decision Making? Decision-making is an essential aspect of modern management. It is a primary function of management. A manager’s major job is sound/rational decision-making. He takes hundreds of decisions consciously and subconsciously. Decision-making is the key part of manager’s activities. Decisions are important as they determine both managerial and organizational actions. A decision may be defined as "a course of action which is consciously chosen from among a set of alternatives
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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DECISION MAKING IN THE HOSPITALITY INDUSTRY Decision making is a process of selecting the best among the different alternatives. It is the act of making a choice. There are so many alternatives found in the hospitality industry. It is the selection of choice of one best alternative. Before making decisions all alternatives should be evaluated from which advantages and disadvantages are known. It helps to make the best decisions. Strategies for Decision Making It can be argued that an individual
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Kudler Fine Foods Finance Kathy Kudler started Kudler Fine Foods back in 1998 because she did not enjoy the current job of travel and not home all the time. During the pats fifteen years the store has grown to three and is doing well for a struggling economy. The store has fine foods such as cheeses and wines that attract a little different clientele than your average grocery store. The store can bring in some of the wines and cheeses that your average grocery chain cannot. With all the success
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