Dell ‘Kinotop’ – self-charging laptop based on kinetic energy. ‘Kinotop – you care‚ you work‚ you save’ Zoja Micunovic A4021609 MSc Marketing Intake 5 1. Introduction 1 The purpose of this report is to research and evaluate the UK consumer in order to launch an innovative ‘Kinotop’ laptop computer which would expand Dell’s target B2C group and also market share in the UK and establish ‘Dell Kinotop’ as a new ‘must have’ item amongst professionals between the ages of 35-50 which self recharges
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Management in B2B and B2C Environments Supply chain management‚ whether in a traditional or E-commerce environment‚ involves distributing products‚ goods and services from point of manufacture to the delivery of the final product. Supply chain management‚ whether related to B2B or B2C retailers involves manufacturing‚ storage‚ distribution and delivery of products and services to consumers and other businesses. B2B supply chain management is slightly more complex than B2C transactions‚ as B2B
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B2B vs. B2C Marketing Differences Once a decision is made to develop a business‚ whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. "Traditional marketing in the business-to-business environment
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Business Analysis of Dell Inc. A Strategic Management Case Sailesh R. Pant Strategic Management Class ctober 11‚ 2012 Business Analysis of Dell Inc. A Strategic Management Case Dell Inc. has been renowned for its name in desktop computer sales and its direct model of dealing with customers and suppliers to eradicate interference of intermediaries. The concept of direct model has provided Dell Inc. with competitive advantage in achieving cost leadership and visibility of customer demand
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Case Study: Dell‚ Inc. 1. History of the company. In 1983‚ Michael Dell started his own business while in college. The company he started was PC ’s ltd.‚ which was the forerunner to Dell Inc. today. Dell started his business with a simple concept which is made to order computers. The computers were to be direct sales to consumers. Dell maximized his profits by bypassing distributors and retailers. Although he his product was sold by retailers he soon took the product out of the stores and
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Considering the level of competition in Business-to-Consumer (B2C) E-commerce environment and the investments required to attract new customers‚ firms are focusing on reducing their customer churn rate. Churn rate is the ratio of customers who part away with the firm in a specific time period. One of the best mechanism to retain current customers is to identify any potential churn and respond fast. Detecting early signs of a potential churn‚ recognizing what the customer is looking for by the switch
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Memorandum: Dell Business Risk Evaluation Dell Inc.‚ with fiscal 2005 net revenue of $49.2 billion‚ is a premier provider of products and services worldwide that enable customers to build their information-technology and Internet infrastructures. Dell offers a broad range of enterprise systems (servers‚ storage‚ workstations‚ and networking products)‚ client systems (notebook and desktop computer systems)‚ printing and imaging systems‚ software and peripherals‚ and global services. During calendar
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DELL Research Paper 1. A history on the origins of the company. a. Dell was founded by Michael S. Dell in May 1984. b. Mr. Dell began the company from his University of Texas dorm room. c. He bypassed the retail outlets and sold his computers directly to consumers. This allowed him to eliminate the retail mark-up and sell his PCs at about 40% of an IBM PC. d. In 1988 the company went public and began selling to larger customers such as government agencies.
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serve. Financial position: As of 2010‚ Forbes estimates Dell’s net worth at $13.5 billion. Net Income $1‚433 million in 2009 Major competitors: Major competitors of dell are 1Apple 2Hewlett-Packard(HP) 3IBM 4Samsung 5Sun Microsystems 6Gateway 7Lenovo 8Sony 9Acer 10Toshiba 11.Asus 12.Hcl 13.Lg SWOT Analysis of Dell Computer Strengths Dell’s Direct Model approaches of enables the company to offer direct relationships with customers such as corporate and institutional customers. Their
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offered by Dell to consumers include printers‚ corporate desktops‚ notebook and workstation systems‚ software and peripheral products‚ and consumer desktop and notebook systems. The company carries various types of printers ranging from all-in-one printers for consumers to multi-function and color lasers for corporate workgroups. Its printer product line comes with a number of features that focuses on lowering the total cost of printing for customers. Some of these features include the Dell Ink Management
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