what is required by the customers in these markets. Thus it is important to know the various demographic factors that determine the brand choice of a particular handset in the largely competitive oligopolistic market of India with several brands engaged in fierce non-collusive combat with each other to gain a majority share in the Indian market. It is only when the relation of important demographics such as Age‚ Income‚ Occupation and Gender with brand choice and brand switching tendencies are
Premium Mobile phone
The changing demographic characteristics of Australia have influenced the nature and identity of Australian society. The aspects of changing demographic characteristics affecting Australia’s nature and identity include multiculturalism; the ’ageing population’; decreasing fertility rates; the changing indigenous population and the changing population density of Australia. Australia has one of the lowest population densities in the world‚ with population spread occurring around particular areas of
Premium Australia Indigenous Australians Demography
Discuss how the six macro-environments (demographic‚ economic‚ natural‚ technological‚ political‚ and social/cultural) forces may affect the marketing of a drink or food company. Companies and their suppliers‚ marketing intermediaries‚ customers‚ competitors‚ and publics all operate in a macro-environment of forces and trends that shape opportunities and pose threats. Within the rapidly changing global picture‚ the firm must monitor six major forces: demographic‚ economic‚ natural‚ technological‚ political-legal
Premium Culture Marketing World population
avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment their market to better know their target market and their competitors. 1. Segmentation overview Definition of segmentation. “Segmentation is a marketing strategy which consist of dividing the market in smaller groups
Premium Toothpaste Colgate-Palmolive Marketing
Colgate Karen Aquino‚ 2 Nikki Dolfo‚ 13 Jan Laurice Esteban‚ 14 Kat Oabel‚ 27 Essa Pipo‚ 31 August 29‚ 2014 A. Executive Summary Colgate-Palmolive is a company based in America operating on an international level. They are known for the production and merchandising of oral‚ personal‚ home care‚ as well as pet nutrition products with a reasonable price-quality relation. Last 2012‚ the company earned 2.58 dollars per share and is expected to earn 3.09
Premium Toothpaste Colgate-Palmolive Oral hygiene
- 18  Place -------------------------------------------------------- 18‚ 19  Promotion -------------------------------------------------------- 19 11. Demographic Dimensions -----------------------------------------------------
Premium Toothpaste Colgate-Palmolive
Pargana North‚ Kolkata‚ West Bengal- 743122 Nearest Railway Station- Palta. Distance from Railway Station to Exam Centre 0.20Kms Kolkata Date of Examination: 24/2/2013 Time of Reporting: 8 A M Time of Examination: 10 A M Signature Thum b Im pre ssion Paste Attested Passport Size Photograph (Do Not Staple) C andidate Photo DECLARATION I ‚_ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ Son / D aughter of _ _ _ _ _ _ __ _ _ hereby dec lare and s olemnly affirm that all the partic ulars s tated in the A pplic ation
Premium Trigraph
Creative Brief Template (IMC Brief) Details Document your Brand Item‚ Groups Members and Group Name. Hawley & Hazel Chemical (H&H)‚ a joint venture with Colgate-Palmolive‚ is involved in the manufacture of components for oral care products‚ e.g. Darlie and Colgate toothpaste‚ toothbrushes and personal care series of Palmolive. 1 Marketing Objectives The brand’s marketing objectives such as share or volume goals‚ summary of market situation‚ key competitor activity‚ marketing
Premium Brand Graphic design Procter & Gamble
Introduction and background of Report The tooth paste industry is one typical model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just
Premium Marketing Product differentiation
ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry has shown impressive growth rate of 18.6% (this growth is calculated in terms of value growth in Rs.).The growth in the urban market has been largely by the Gel Segment. Presently ‚a large chunk of the Market is still held by Colgate. The major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several
Premium Toothpaste Oral hygiene Trademark