itscompetitors productEalier in the introduction stage its focus was on awareness so its ads were flashing alarming linesscaring people into reading the ad and print ads were given with a coupon to get free 10 day trial pack free like1950-Pepsodent Tooth Paste ad -awake or asleep film is gluing acid to your teeth. • Pepsodent liquid for kids-We brush because we like to‚ we like the taste we like to brush1929-film a dangerous coating that robs teeth of their whiteness. • Those pearly teeth learn how people
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Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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customer satisfaction can be improved and how the sales can be increased. * Top 20 Fast Moving Goods At Big Bazar Are : 1) Colgate 2) Gillette 3) Cadbury 4) Dove 5) Maggie 6) Everest Masala 7) Pepsi 8) Bisleri 9) Amul Butter 10) Lays 11) Parle – G 12) Surf Excel 13) Harpic Cleaner 14) Oral B Tooth Paste 15) Vaseline 16) Axe 17) Garnier 18) Nascafe Coffee 19) Saffola Vegetable Oil 20) Bikaneri Bhujiya * Non
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responding to the Questionnaire. CONTENTS i. Summary ii. Introduction iii. Snapshot of Tooth paste Brands iv. Review of Literature v. Research Work vi. Conclusions vii. Suggestions viii. Bibliography Chapter I SUMMARY This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘ is a study which seek to define the image of 2 tooth paste brands in which HLL have two products – Close Up&
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fluoride in their paste which caught on with the public. Pepsodent did not adjust swiftly enough and saw their brand’s popularity wane and it has since never recovered the popularity or sales that it once had (Natural Toothpaste‚ 2011). Information on Pepsodent ’s earliest days is scarce. Company executives at Church & Dwight‚ the owner of Pepsodent‚ claim the brand was introduced in the early 20th century‚ initially as a tooth powder that eventually morphed into a paste form. Pepsodent
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Stock Purchases and Why 1. Colgate is a company that was going up when I purchased them. They have special offers‚ community programs‚ and sustainability systems. As stereotypical as this is‚ the Latinos love Colgate and they are the fastest growing population in the United States‚ therefore‚ Colgate is being invested in a lot and continuing to go up. Colgate produces a necessity. No matter what‚ the chances of people no longer needing tooth paste are very low. I chose this over any other
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The mission statement for Colgate is “Our three fundamental values – Caring‚ Global Teamwork and Continuous Improvement – are part of everything we do.” (“Colgate world of‚” 2011). Colgate presents products in the line of household and personal care such as laundry detergents‚ health care products and Hill pet food. The case‚ Colgate ’s Distasteful Toothpaste‚ deals with ethical issues associated with Colgate’s repugnant toothpaste brand named Darkie. The term ethics refers to accepted
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Rural shop audit – A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer
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the first toothpaste. He was 23 years old and lived in New London‚ Connecticut. Dr. Sheffield had been using his invention‚ which he called Creme Dentifrice‚ in his private practice. The positive response of his patients encouraged him to market the paste. He constructed a laboratory to improve his invention and a small factory to manufacture it. Modern toothpaste was invented to aid in the removal foreign particles and food substances‚ as well as clean the teeth. When originally marketed to consumers
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Available ONLINE www.vsrdjournals.com VSRD-IJBMR‚ Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is
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