ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong‚ reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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So many researches have been conducted by various researchers in this field. They have given few suggestions. There is no final conclusion. Internal and external factors are influencing the consumers. Classifying the consumers by conventional demographic factors is difficult. Consumers’ thought process and buying behaviour should be studied. The decisions on product design‚ packaging‚ branding and
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COLGATE-PALMOLIVE Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ into two product segments: Personal and Home Care‚ and Pet Nutrition‚ known for its toothpaste and oral hygiene products (including toothpaste and toothbrushes). Colgate-Palmolive is one of the world’s largest Consumer Products companies by market share with commercial presence on six continents. Founded in 1806‚ Colgate-Palmolive
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ingredients. Origins o Information on Pepsodent ’s earliest days is scarce. Company executives at Church & Dwight‚ the owner of Pepsodent‚ claim the brand was introduced in the early 20th century‚ initially as a tooth powder that eventually morphed into a paste form. Pepsodent allegedly struggled through the late 1920s‚ at which time it began sponsoring radio programs‚ including one hosted by Bob Hope. The move led to greater name recognition. Unique Features o Pepsodent
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color bottle )‚ Vatika Range of shampoos‚Hair Oils Oral Care - Meswak ‚ Babool ‚ Dant Manjan (LAL)‚Dabur Red Tooth Paste. Helath Care - Hajmola ‚ Dabur Honitus ‚ Dabur Blood Purifier ‚ Chawanaprash ‚ Honey‚Pudin Hara‚Anatacid‚Glucose-D Skin Care - Fem ‚ saka ‚ Dabur Gulabri‚ Uveda skin cream (higher margin products ). Odnoil ‚ Odomos ‚ Sani Fresh Foods- Homemade(Garlic ‚ Ginger Pastes ) ‚ Dabur Juices ( Real ‚ Real Activ‚Burst ) New Launches : RealSUPA http://www.dabur.com/en/media/default
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Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚
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brands: Include soaps‚ detergents‚ household‚ oral‚ skin‚ hair care‚ deodorants‚ Colours‚ beverages‚ foods‚ cooking oils‚ ice creams‚ health care‚ confectioneries and network marketing. Introduce the 4p’s Product Price Promotion Place Product - Tooth Paste Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price: Pepsodent Regular - Triclosan + Sodium Fluoro Phosphate + Calcium Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan
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Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚ and not by the
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11 10. Secondary players 12 11.Review of literature 12-14 12. Research objectives 15 13.Research methodology 16-19 14.Panoramic View 20-22 15. Income based classification 23-24 16.Socio – economic classification 25-28 17.Age demographics 28-29 18. Geographical dispersion 30 19. Analysis 31-60 20.Conclusion 61-62 21.Suggestions & recommendations 63 22.References 64-65
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