Using examples of organisational communication‚ discuss what the four main approaches to media research explained by McQuail (2005‚ ch 3) offer to an understanding of company media communication. Communication is the exchange or transfer of information. It covers just about any interaction between people. It is described by McQuail as‚ “a process of increased commonality or sharing between participants‚ on the basis of sending and receiving ‘messages’.” As communication is the sending and receiving
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(1940). "Radio and the Printed Page." New York: Dvell‚ Sloan‚ Pearce. Littlejohn‚ Stephen W. (2002) Theories of Human Communication (pp 323) McQuail‚ D.‚ Blumler‚ J McQuail‚ D. (1983). With Benefits to Hindsight : Reflections on Uses and Gratifications Research. Critical Studies in Mass Communication Theory: And Introduction. Beverly Hills‚ CA: Sage. McQuail‚ D. (1994). Mass Communication: An Introduction (3rd ed.‚). London‚ Thousand Oaks‚ New Delhi: Sage Publications. Palmgreen‚ P.‚ and Rayburn‚
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led by Western-oriented perspectives. In this essay‚ we shall explore the various media texts in Singapore and analyze the extent to which it relates to McQuail’s communication theory. Comparing the influence of mass media to the early century‚ McQuail D. (2002) associates the first concept of communication to the ‘teachings’ and guidance towards the masses through propaganda. This transmission perception is communication at its simplest level. In this model‚ the major concern is to dispatch the
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study‚ many women used the radio for advice‚ emotional release‚ entertainment‚ and to learn about martial or life situations from daytime serials. This supports existing evidence that media can reinforce identities for subgroups of different kinds (McQuail‚ 2010). On the other hand‚ some people use the radio as “noise” to fill in time (Mendelsohn‚ 1964). Herzog (1944) found that listeners of daytime serials rated the radio as the primary source of political information followed by newspapers/magazines
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London: Routeledge Jacobs‚ A. 2008. The political economic and cultural studies approaches to the media. Retrieved March 17 from the World Wide Web: http://www.academia.edu/341613/The_political_economic_and_cultural_studies_approaches_to_media_studies McQuail‚ D. 2005. McQuail’s Communication Theory. 5th ed. London‚ Thousand Oaks & New Delhi: Sage Sander‚ Z.‚ Van Loon‚ B. 2000. The Evolution of Media Studies. Cambridge‚ Icon Books
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MASS MEDIA AND SOCIETY (2) The concept of ‘mass’ The ideas of ‘mass society’ date from the 1940s but before that time‚ since the19th century‚ there have been different ideas of what ‘mass’ means. One use of the term ‘mass’ was negative to refer to the mass of people or the ‘common people’ – who were seen as uneducated‚ ignorant‚ unruly or violent. ‘Mass’ could also be used in a positive sense as in ‘mass movement’ – such as trade unionism‚ socialism‚ or working class solidarity against
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and how individuals keenly look for specific media to meet their particular needs. As opposed to other media theory that seeks to understand what the media do to individuals‚ UGT seeks to understand what individuals do with media. UGT as argued by McQuail (2010) is an audience-centered means of getting to understand mass communication. The main conceptual and question with UGT is that why do individuals utilize media and what do these individuals use media for. According to Davenport‚ LaRose
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according to some political philosophers (e.g. Barry‚ 1965)‚ the expression public interest has been so long and so loosely used and misused‚ that it would be better to abandon it altogether (McQuail‚ 1992). 21: the origin of the public interest concept lies in economic regulation‚ where it is still widely applied (McQuail‚ 1992). 4: the public interest has often been defined as a reflection of private interests within particular spheres of public policy (Woll‚ 1974). 9. the public interest never exisits
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http://www.wissen-erleben.de/advertising/index.htm. Littlejohn‚ Stephen. Theories of Mass Communication 7th Ed. Albuquerque‚ New Mexico: Wadsworth Group‚ 2002. "Maslow ’s Hierarchy of Needs". http://www.cultsock.ndirect.co.uk/MUHome/cshtml/index.html. McQuail‚ Dennis. Communication Models for the Study of Mass Communications. New York: Longman Inc.‚ 1981. Miranda‚ Gregorio S. Advertising 3rd Ed. Mandaluyong‚ Philippines: National Book Store‚ 2000.
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References: ^ McQuail‚ 2005‚ p. 449. ^ Hartley‚ 1982 ^ (Macionis‚ J Hartley‚ J. 1982‚ Understanding News‚ Methuen‚ London. Macionis‚ John J. (2009). Culture‚ society: The basics. 10th edition (pp. 496 – 498). Upper Saddle River‚ New Jersey: Prentice Hall Publishers. McQuail‚ D. 2005‚ McQuail ’s Mass Communication Theory (fifth edition)‚ Sage‚ London. Mills‚ C.W. 1956‚ The Power Elite‚ Oxford University
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